Everyone loves to hate on cold sales calls & emails.
Normally I do too. Annoyed by volume of junk email. Annoyed by people finding my cell phone # to try to sell SaaS or recruiting services to @Close
But just now I got a cold call on my cell. Just when I was about to hang up...
I realized they were providing a solution to a problem that I have a burning need to solve right now – one of our top product priorities!
Similar happened last week – a cold email from another SaaS company that meets the same burning need.
Those two emails/calls just hit different because they offer a solution to a real, active need of mine. I couldn't help but engage! One of them looks so good it's a real consideration for us to purchase soon – I'm really happy they reached out.
People wonder why cold outbound sales works – this is why. When you can be highly targeted in your outreach + offer a great solution to problems they're likely to have... it doesn't feel like spam. It even feels helpful.