Have you ever wondered why Google gives away Google Analytics for FREE?
Here are 10 reasons to consider—
THREAD 👇 🧵
1/ The Google Business Model
Google's core revenue source is advertising.
It connects businesses with potential customers, creating a win-win scenario. Google Analytics plays a pivotal role in this model.
2/ The Power of Data
By offering GA for free, Google amasses a wealth of data about website traffic patterns, user behavior, and demographic details.
This data fuels targeted, personalized advertising.
3/ A Virtuous Cycle
As business owners widely adopt GA, it creates an expanding data repository for Google.
With more data acquired, websites' ads can achieve greater success, prompting increased investment in future ad spend.
4/ The Google Ecosystem
Google Analytics also fosters an ecosystem where businesses become reliant on Google's infrastructure, making them more likely to utilize other Google services, including the paid ones.
5/ The Freemium Model
Google employs a "freemium" model with GA. Users enjoy basic services for free and can opt to pay for advanced features.
Many enterprise businesses eventually upgrade to Google Analytics 360, offering more robust capabilities.
6/ The Indirect Value
Offering GA for free enhances Google's brand value and reputation.
They're seen as a supportive entity for businesses by providing valuable tools at no cost.
7/ Democratizing Data
Google Analytics has democratized access to top-tier analytics, pushing the entire digital industry towards more data-driven practices.
This shift ultimately benefits Google's ad-centric business model.
8/ You are the Product
The fact that GA is free underscores the saying, "If you're not paying for the product, you are the product."
In this case, though, both Google and the users of GA reap substantial benefits.
9/ Strategic Move
So, remember, Google can afford to offer GA for free because it's a strategic component of their broader business model.
They gain invaluable data that significantly contributes to ad targeting and revenue generation.
10/ End Game
In the end, Google Analytics being free isn't a philanthropic move.
It's a carefully strategized decision that supports Google's business model and growth, while providing users with a powerful tool to understand their web traffic.
Hope this thread helped shed light on the rationale behind Google Analytics—and #GA4—being free.
If you found it informative, consider supporting more content like this with a retweet and a like. ✨
Nicholas Scalice 🧰
@nscalice
The Marketing Tools Guy • Founder of @earnworthy • Helping you do more, learn more, and earn more with growth marketing • Get my newsletter 👇
