One of the best marketing books I've ever read is "This Is Marketing" by Seth Godin.
Hidden inside this gem is a mini-degree in marketing, branding, and customer psychology.
Here are 10 quotes from the book that may change your approach in all 3 areas—
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1/ 🌍 Don't Aim for Average
"The relentless pursuit of mass will make you boring, because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone."
— Seth Godin
2/ 🧠Understanding Emotion in Marketing
"Marketing is our quest to make change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of us."
— Seth Godin
3/ 🛟 The Power of Relevant Solutions
"A lifeguard doesn’t have to spend much time pitching to the drowning person. When you show up with a life buoy, if the drowning person understands what’s at stake, you don’t have to run ads to get them to hold on to it."
— Seth Godin
4/ 🚀 Marketing is a Journey
"Marketers make change. We change people from one emotional state to another. We take people on a journey; we help them become the person they’ve dreamed of becoming, a little bit at a time."
— Seth Godin
5/ 🧠Selling Emotions, Not Products
"We sell feelings, status, and connection, not tasks or stuff."
— Seth Godin
6/ 🎯 Start With the Customer
"Effective marketers don’t begin with a solution, with the thing that makes them more clever than everyone else. Instead, we begin with a group we seek to serve, a problem they seek to solve, and a change they seek to make."
— Seth Godin
7/ đź“– Authentic Storytelling
"Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories—stories that resonate and spread."
— Seth Godin
8/ 🧩 Aligning with Internal Narratives
"You can’t get someone to do something that they don’t want to do, and most of the time, what people want to do is take action (or not take action) that reinforces their internal narratives."
— Seth Godin
9/ 🍦 Elevate Expectations
"Selling ice cream on the beach in the summer is easy. Raising people’s expectations, engaging in their hopes and dreams, helping them see further—that’s the difficult work we signed up for."
— Seth Godin
10/ ✨ Making Change Happen
"Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone."
— Seth Godin
That's all!
What's your favorite quote or lesson from the book?
Nicholas Scalice 🧰
@nscalice
The Marketing Tools Guy • Founder of @earnworthy • Helping you do more, learn more, and earn more with growth marketing • Get my newsletter 👇
