Struggling to craft irresistible marketing offers?
Here's my foolproof way to supercharge conversion rates.
Enter the HAMMER Offer Framework—
THREAD 🧵👇
1/ What the Heck is the HAMMER Offer Framework?
HAMMER stands for:
✅ Highlight the differences
✅ Address specific outcomes
✅ Minimize the risks
✅ Make it easy-to-understand
✅ Encourage immediate action
✅ Require minimal effort to obtain
2/ Highlight the Differences
Begin by emphasizing what sets your offer apart from the rest.
Are you providing a groundbreaking feature, a new twist on something, or a unique deal or experience?
@native_cos has done this brilliantly in the example below.
3/ Address Specific Outcomes
Prospects need to know how they'll benefit.
Describe tangible, measurable outcomes.
Here is a classic example from @apple.
4/ Minimize the Risks
Erase their worries.
Offer guarantees, testimonials, free trials, or money-back promises when possible.
Risk-free is the keyword here.
@nectarsleep gives a 365-night trial + a "Forever Warranty" on their mattresses!
5/ Make it Easy-to-Understand
If your offer sounds complicated, you're losing your audience.
Simplify your language, especially with your call-to-action.
@basecamp keeps their CTA simple, with a big green "free trial" button that also answers some important questions.
6/ Encourage Immediate Action
Use limited-time offers, countdowns, or flash sales to compel prospects to act now.
@AppSumo does an amazing job with their Sumo Day and other flash sales throughout the year.
7/ Require Minimal Effort to Obtain
The more hoops someone has to jump through, the more likely they'll abandon.
Streamline the process.
Instead of asking for a bunch of info up front, break it up into small steps, using something like @heyflow—my new favorite form builder.
8/ The HAMMER Offer Framework Works
To recap—It's all about highlighting differences, addressing outcomes, minimizing risks, making it easy, encouraging action, and requiring minimal effort.
Apply this to your next marketing offer and watch conversions skyrocket.
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That's all!
Do you have an offer that applies these principles or want feedback on one that you're trying to improve?
Share it below, and let's discuss.
Also, if you found this thread valuable, don't forget to retweet and help your fellow marketers up their game!
Nicholas Scalice 🧰
@nscalice
The Marketing Tools Guy • Founder of @earnworthy • Helping you do more, learn more, and earn more with growth marketing • Get my newsletter 👇
