Hey marketers, have you heard of the AIDA model?
Let's take a look at what it is, how it works, and how it can help you generate more leads and sales—all with real-world examples!
THREAD 🧵👇
1/ AIDA in a Nutshell
AIDA stands for Attention, Interest, Desire, and Action.
The concept was developed by American businessman Elias St. Elmo Lewis in 1898, so it's been tested and proven quite extensively over the years.
2/ ATTENTION
The first step is all about capturing the audience's attention.
Here's a real example of a Facebook ad that captures attention with a hard-to-miss banner.
This unique approach sparks curiosity among an audience of homeowners about what is being offered.
3/ INTEREST
Once you've captured attention, you want to generate interest.
The same Facebook ad uses the section above the image to build interest, by mentioning that "homeowners are raving about this filter..."
It's an intriguing proposition that makes you want to learn more.
4/ DESIRE
After generating interest, you want to stimulate desire.
The ad example gets into the details of their offering by mentioning the specifics of what they can do for you.
This helps homeowners envision a future with their solution.
5/ ACTION
The final step is to spur into action.
The example ad does this with a clear, uncomplicated CTA to check your zip code for eligibility—for free.
It's a low-barrier way to get prospects into the pipeline and move them one step closer to a sale.
6/ It's Not Perfect
Remember, while the AIDA model is a powerful tool, it's not without limitations.
It doesn't account for non-linear buyer journeys, impulse purchases, or the need for a holistic business strategy.
But it's a solid starting point.
7/ Your Experience with AIDA
Have you implemented AIDA in your marketing campaigns?
If so, what results have you seen?
That's all for now!
Please consider ✨ retweeting ✨ this thread to share with your audience on Twitter.
And if you have any questions or thoughts on the AIDA model, let me know in the comments.
Nicholas Scalice 🧰
@nscalice
The Marketing Tools Guy • Founder of @earnworthy • Helping you do more, learn more, and earn more with growth marketing • Get my newsletter 👇
