Heard the rumors that cold email is dead? Think again.
With the right approach, cold emailing can be a powerful tool in your marketing arsenal.
Here are some tips to supercharge your cold email results—
THREAD 🧵👇
1/ Start with Clean Data
Compile a squeaky-clean list of your ideal prospects.
Understand who they are, what their needs are, and how your product or service meets these needs.
Personalize your emails based on these insights.
2/ Craft a Compelling Subject Line
Your subject line is your first impression.
Make it count.
It should be catchy, intriguing, and relevant to the recipient.
A/B test different subject lines to see what works best.
Tools like @lemlist make this easy.
3/ Personalize Your Emails
Generic emails end up in the trash.
It's not enough to mention the recipient's name and reference something specific about their company.
More personalization = better results.
This shows you've done your homework.
4/ Keep It Short and Sweet
Don’t overwhelm with long, bulky paragraphs.
Keep your emails brief, easy to read, and to the point.
Your recipient will thank you for it.
5/ Highlight the Value
What's in it for them?
Clearly state the benefits of your product or service and how it can solve a problem they have.
Be specific and quantifiable, if possible.
6/ Call to Action (CTA)
Every email should include a clear, compelling CTA.
Often, the best CTA for me has been to end the email with a simple question in order to get a reply and start the conversation.
7/ Follow Up, But Don’t Spam
Persistence pays off, but there's a fine line between follow-ups and spamming.
Space out your follow-up emails and make each one provide new or additional value.
8/ Time Your Emails
The timing of your email can impact its success.
Test sending your emails at different times of the day and week to see what yields the best open and response rates.
9/ Test and Improve
Constantly analyze your open, click-through, and response rates.
See what works, what doesn't, and adapt accordingly.
Cold emailing is an iterative process.
10/ Respect Opt-Outs
Ensure you respect opt-outs promptly.
Not only is this a legal requirement in many places, but it also helps maintain your reputation.
Remember, cold email is not just about making a sale—it's about starting a conversation and building a relationship.
11/ BONUS: Follow These Cold Email Pros
Want to keep learning?
Here are some folks to follow—
@alxberman
@blackhatwizardd
@TomBeemSays
@cbwritescopy
@digiarpit
Happy emailing, and remember, every no is one step closer to a yes!
Please hit that retweet button—on the first tweet—and share this thread with others. 💌
Nicholas Scalice 🧰
@nscalice
The Marketing Tools Guy • Founder of @earnworthy • Helping you do more, learn more, and earn more with growth marketing • Get my newsletter 👇
