10 rules that will make you a better copywriter

...with examples

THREAD 🧵

1️⃣ Use copywriting frameworks for inspiration but don't depend on them

2️⃣ Become laser-focused on the outcome your reader wants to achieve

3️⃣ Refine your headline until it's the absolute best part of your copy

4️⃣ Guide and reassure your reader with compelling microcopy

5️⃣ Address the questions and objections of actual customers

6️⃣ Remove, simplify, and amplify words wherever you can

7️⃣ Write like your reader speaks, or use their exact words

8️⃣ Keep your sentences short, punchy, and intentional

9️⃣ Support your claims with examples

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My 10 Copywriting Rules