Wondering how to take your growth marketing game to the next level without breaking the bank?
Google offers a wealth of free marketing tools.
Here's a list of 10 Google marketing tools you NEED to know about—
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1/ Google Tag Manager
GTM helps manage & deploy marketing tags (snippets of code or tracking pixels) on your website without having to modify the code.
This means less dependence on IT and faster marketing decisions.
2/ Google Analytics
@googleanalytics is THE go-to tool for tracking website activity.
Understand who your audience is, how they're finding you, what they're interested in, and much more.
Use it to make data-driven changes to your campaigns.
3/ Google Site Kit
Site Kit is a WordPress plugin that gives you easy access to valuable data from Google tools like Analytics, Search Console, and PageSpeed Insights.
All the data is organized in one place—your WordPress dashboard!
4/ Google Search Console
Get to know how Google sees your site.
Google Search Console provides reports on search traffic, index coverage, and mobile usability.
It's essential for SEO and finding & fixing website issues.
5/ Google Looker Studio
Looker Studio is part of the @googlecloud data suite.
It allows you to visualize your data in an intuitive and interactive way, helping you draw meaningful insights for business decisions.
6/ Google PageSpeed Insights
Loading speed matters. PageSpeed Insights analyzes your site's load time and provides recommendations for improvement.
Remember, faster pages = better user experience = higher rankings.
7/ Google Trends
Want to keep up with market trends and customer interest?
@GoogleTrends is your friend.
It reveals search trend data, helping you see what's popular.
Note: If you want to supercharge your Trends results, check out the Chrome extension from @meetglimpse.
8/ Google Keyword Planner
This tool is a godsend for SEO and SEM.
Google Keyword Planner helps you discover keywords related to your business and see how they may perform.
Perfect for optimizing your website and @GoogleAds campaigns.
9/ Google Optimize
Meet your A/B testing tool.
Google Optimize allows you to test different versions of your website and find what works best.
Note: Unfortunately, Google Optimize will no longer be available after September 30, 2023—so use it while you can!
10/ Google Business Profile
Local SEO anyone?
@GoogleMyBiz allows you to manage how your business appears on Google Search and Maps.
Update your business info, post updates, and interact with customers - all in one place.
That's it!
Remember, these tools are free, so there's no excuse not to use them to boost your marketing efforts.
Please hit that retweet button—on the first tweet—and share this thread with others. 💡
Nicholas Scalice 🧰
@nscalice
The Marketing Tools Guy • Founder of @earnworthy • Helping you do more, learn more, and earn more with growth marketing • Get my newsletter 👇
