How to Create Better Marketing Offers

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Your offer is more important than pretty much anything else in your marketing funnel Here are 6 ways to supercharge your offers Thread 🧵

1️⃣ Highlight the differences What makes your offer stand out from other options? Example: Dyson vacuum cleaners introduced new cyclone technology, which reduced clogged filters

2️⃣ Address specific outcomes Don't just focus on features and benefits Give the reader an idea of exactly what outcomes they are likely to experience if they choose your product or service, and be specific Here's a classic example

3️⃣ Minimize the risks Build trust, increase credibility, and if possible, consider offering some kind of risk mitigation mechanism... which is just a fancy way of saying one of these things: —‍ Warranty —‍ Free trial —‍ Free returns —‍ Money-back guarantee

4️⃣ Make it easy-to-understand Your offer shouldn't confuse people Infomercials are great examples of using demonstration to show and tell exactly what someone is getting

5️⃣ Encourage immediate action When used in moderation, urgency and scarcity can be a good thing You can use these techniques to create a "fear of missing out," which can motivate a potential buyer who would have otherwise been on the fence

6️⃣ Require minimal effort to obtain Don't make people jump through hoops to get what you're offering Keep your forms or checkout flow as simple as possible and test everything on multiple devices for maximum usability Multi-step forms and express checkout options can help

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