Ever felt like you're guessing what your website visitors want?
Time to extinguish the guesswork once and for all.
Here is everything you need to know about heatmaps—
THREAD 🧵👇
1/ Heatmapping 101
Heatmaps are data visualization tools, showing where users click, scroll, and hover on your webpage.
Areas with more interaction glow red, while less frequented areas cool down to blue.
It's a visual feast of user behavior!
2/ Heatmap Varieties
Multiple types exist—
âś… Click heatmaps show where users have clicked.
âś… Scroll heatmaps reveal how far users scroll.
âś… Move heatmaps track cursor movement.
Each type offers a unique lens into user interaction.
3/ The Heatmap Advantage
Using heatmaps uncovers valuable truths about your site.
They can highlight where users interact most and least, reveal if crucial elements are being ignored, and expose usability issues that might otherwise slip through the cracks.
4/ Interpreting Heatmaps
Heatmaps are color-coded:
đź”´ đźź The warmer the color, the more interaction.
🔵 🟢 Cooler colors indicate less interaction.
⚪️ White or very light areas? They're not seeing much action at all.
Note: This may vary depending on platform.
5/ Putting Heatmap Data to Work
Heatmap data can guide your site design.
Buttons or links unnoticed? Move them to 'hotter' areas.
Users not scrolling to important content? It might be time for a layout change.
6/ Boosting Conversions with Heatmaps
Heatmaps can supercharge your conversions.
They can reveal the most effective CTAs and their best placement, identify overlooked sections, and ensure key elements are not hidden below the fold.
7/ A/B Testing and Heatmaps
Pairing heatmaps with A/B testing is a winning combo.
Heatmaps can form hypotheses for A/B tests by revealing problem areas.
Post-test, heatmaps help understand if user behavior has changed.
8/ Heatmap Limitations
Remember, heatmaps are just one tool.
They can't explain why users behave as they do, only what they're doing.
Supplement them with other data, like surveys or user testing, to get a fuller picture.
9/ Choosing Your Heatmap Tool
Here are some heatmapping tools to consider—
@msftClarity
@hotjar
@CrazyEgg
@getSmartlook
@ZohoPageSense
@mouseflow
@luckyorange
@plerdy_com
Choose one that aligns with your needs and budget.
10/ Leveraging Heatmaps for Growth
In a nutshell, heatmaps offer an intuitive way to understand user behavior. Leveraging their insights can improve #UX, make data-backed decisions, and drive growth.
That's all!
Now that you're fired up to improve your website's user experience and conversions, please hit that retweet button—on the first tweet—and share this thread with others. 🔥
Nicholas Scalice 🧰
@nscalice
The Marketing Tools Guy • Founder of @earnworthy • Helping you do more, learn more, and earn more with growth marketing • Get my newsletter 👇
