I spent 40+ hours studying email marketing tools so you don’t have to.
Here are 8 things to consider when trying to find the best email platform for your specific needs—
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1/ Ease of Use
The number one thing you need from an email marketing tool is user-friendliness.
Secondarily, you need the tool to have robust functionality.
Combine both for an efficient and powerful marketing solution.
2/ Segmentation
On the other hand, you want to avoid sending irrelevant offers to your audience.
The classic example is selling winter gear to customers located in tropical regions.
Use segmentation to tailor your content according to the audience group.
3/ Automated Campaigns
Email marketing is time-consuming, so having automated campaigns is very important.
Start by setting up trigger-based emails, and then continue to refine your automation flow until you get the desired conversion rates.
4/ Analytics
There are a couple of ways to approach this, but in general, you want in-depth and easy-to-understand analytics so that you don’t fly blind.
Most marketers have a "guess and check" approach.
5/ Personalization
Personalization works by leveraging customer data to create highly targeted emails.
Make sure that the tool supports dynamic content.
Otherwise, you might struggle to build a relationship with your subscribers.
6/ Deliverability
This is a huge one.
Good deliverability ensures your emails actually reach your subscribers' inboxes.
This can boost your campaign's success overnight.
Don’t sleep on it.
7/ Integrations
Integrations determine how well your email marketing tool plays with other software.
A tool that integrates well with your existing tech stack can streamline your workflow.
So... if you can, choose a tool that supports a wide range of integrations.
8/ Customer Support
Lastly, realize that no tool is perfect and you might encounter issues.
If the tool lacks good customer support, chances are you’ll be stuck when something goes wrong.
Test the quality of support before you buy.
Hey folks, if you've found value in this thread, why not share it with others who could benefit too?
Give it a like if it helped you. Your support helps spread the word to more marketers who want to level up. Let's grow together!
Nicholas Scalice 🧰
@nscalice
The Marketing Tools Guy • Founder of @earnworthy • Helping you do more, learn more, and earn more with growth marketing • Get my newsletter 👇
