5 Popular Marketing Frameworks

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Feel like you're constantly reinventing the wheel with your marketing campaigns? You need a shortcut. You need marketing frameworks. Here are 5 popular marketing frameworks you should know if you want to save time and get better results. [🧵 thread]

1/ The 4 P's of Marketing - Product - Price - Promotion - Place This concept was first proposed in 1960 by E. Jerome McCarthy. Personally, I think it's a bit outdated, but since it's still widely shared in college-level marketing courses, it's a good one to be aware of.

2/ Pirate Metrics or "AARRR!" - Acquisition - Activation - Retention - Revenue - Referral If you work at a startup, you certainly have heard of this one. Created by @davemcclure, Pirate Metrics follows the typical customer journey.

3/ The ICE Scoring Model This framework from @SeanEllis helps you prioritize experiment ideas by multiplying three numerical values assigned to each project. - Impact - Confidence - Ease Come up with ideas, score them, and then work on the ones with the highest scores.

4/ The AIDA Formula Some marketers call this "the only copywriting formula you ever need to know." - Awareness - Interest - Desire - Action If you write copy in a way that addresses these 4 areas, you'll be well on your way to getting more leads and sales.

5/ The StoryBrand Framework This framework from @storybrand uses storytelling to help you connect with potential customers by making them the hero. - A character - With a problem - Meets a guide who understands their fear - And gives them a plan - That calls them to action

There's so much more that can be said about each of these! If this thread was helpful, feel free to give me a follow for more marketing frameworks and tips. If you have any questions, ask away. Thanks for reading.