Feeling overwhelmed by the vast range of features in @ActiveCampaign?
You're not alone!
In this thread, we will deep dive into 10 specific features of ActiveCampaign that you need to check out—
THREAD 🧵👇
1/ CRM and Sales Automation
With ActiveCampaign, you don't need a separate CRM system.
It provides a powerful CRM with sales automation, allowing you to manage your entire customer relationship lifecycle in one place.
2/ Email Marketing
ActiveCampaign offers robust email marketing tools.
Create beautifully designed emails that engage and convert in their brand new email builder.
Their automation features are a game-changer, enabling you to send the right message at the right time.
3/ Site Tracking
Site Tracking is a powerful feature that ties a user's behavior on your website back to a contact profile.
This lets you send more personalized, behavior-based messages.
4/ Event Tracking
Like Site Tracking, Event Tracking enables ActiveCampaign to understand and react to user behavior.
However, it focuses on actions taken within your app or service, such as sign-ups, purchases, and other in-app events.
5/ Machine Learning Capabilities
ActiveCampaign's machine learning features help optimize your campaigns.
They provide predictive sending and predictive content, using past data to ensure your messages hit the inbox at just the right moment.
6/ Split Testing
ActiveCampaign doesn't just offer email split testing...
You can also test automation sequences to discover what works best for your audience and business.
7/ Landing Pages
ActiveCampaign offers a landing page tool that seamlessly integrates with the platform.
You can design personalized landing pages for every person—maximizing lead generation, audience expansion, and fostering increased customer loyalty.
8/ SMS Marketing
With ActiveCampaign, you can integrate SMS into your marketing mix.
Send text messages to your audience as part of your omnichannel strategy.
9/ Custom Audience Integrations
ActiveCampaign integrates seamlessly with Facebook Custom Audiences.
This means you can easily reach your contacts on Meta with targeted ads.
10/ Attribution
Understanding where your leads are coming from is key to optimizing your marketing.
ActiveCampaign's attribution feature helps you track the customer journey and pinpoint which marketing touchpoints are driving sales.
That's all for now.
Have an ActiveCampaign question? Ask away!
And if you got any value out of this thread, please consider giving it a like.⚡️
Nicholas Scalice 🧰
@nscalice
The Marketing Tools Guy • Founder of @earnworthy • Helping you do more, learn more, and earn more with growth marketing • Get my newsletter 👇
