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I think this thread hook could be improved.
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26 least favorite things in #DevRel 🥑 🙈
1️⃣ Product marketers do not understand developer outreach and don't validate their messaging frameworks with developer advocates, which results in ineffective marketing (by @tessak22)
2️⃣ Explaining what you do as a DevRel to someone outside DevRel (by @SarahJaneMorris)
3️⃣ Getting pulled to any and all activities and discussions just because you are "DevRel" and no one fully comprehends what this actually means (by @dev_christina)
4️⃣ Defining KPIs in Developer Relations (by @dnsmichi)
5️⃣ Cross-departments misunderstanding the different activities and think it's "just a job" rather than a collection of activities and roles under the DevRel umbrella (by @vtimd)
6️⃣ Tracking the metrics that funnel up to all activities done by developer advocates and that are needed in order to convey effectiveness (by @brandontroberts and @dmessing)
7️⃣ Folks in DevRel who maintain an image of being pure from seemingly muddy work like customers, money and interaction with sales, marketing, and alike (by @mattstratton)
8️⃣ Quitting DevRel may have some unexpected monetary and reputation impact due to pre-confirmed speaking engagements incurring travel costs and handling cancellations (by @shehackspurple)
9️⃣ As a DevRel you mostly have an outwards impact as an individual contributor, and the impact is very much based on your own persona and community involvement. This makes you effectively "irreplaceable" and adds difficulties for others to fill in for you. (by @DivineOps)
🔟 Planning activities in advance, such as public speaking engagements for conference talks. Mostly hard due to the inherent nature of uncertainty involved with these activities (by @mattstratton)
1️⃣ 1️⃣ Accounting and communicating the return of investment (ROI) of your speaking engagements (by @davidgsIoT)
1️⃣ 2️⃣ Taking DevRel activities for granted (by @taylor_atx)
1️⃣ 3️⃣ Cross-department dependencies on other teams - SEO, Technical Writers, Design, Social, and other supportive functions in Marketing (by @siddharth_hacks)
1️⃣ 4️⃣ The constant struggle to prove the value of DevRel (by @erikaheidi)
1️⃣ 5️⃣ Juggling a lot of projects in parallel and incurring the context-switch involved with these. (by @ASpittel)
1️⃣ 6️⃣ Having to deal with harassment and personal safety issues (by @ASpittel)
1️⃣ 7️⃣ Being taken less seriously as an engineer due to the DevRel role/title which folks often read as "marketing" instead of anything more technical (by @ASpittel)
1️⃣ 8️⃣ Expense reports (by @ChloeCondon)
1️⃣ 9️⃣ It's mostly a "lonely" job in the meaning of fewer shared experiences and connections across the team due to the ecosystem and laser-focused nature different folks in a DevRel team have (by @rothgar)
2️⃣ 0️⃣ Connecting with other developers on virtual events is hard (by @DewanAhmed)
2️⃣ 1️⃣ High workloads. Too many tasks, too little time to fit them in (by @mooreds)
2️⃣ 2️⃣ Communication part of DevRel is real but not always taken as legitimate value by others. For some, you're just a robot reciting marketing or sales talk of the company (by @tracypholmes)
2️⃣ 3️⃣ Having to get executive sponsorship for projects in order to support a strategic initiative (by @seanfalconer)
2️⃣ 4️⃣ Keeping up with the pace of tech (by @DonSchenck)
2️⃣ 5️⃣ Prioritization of all the different ask, activities, and learnings (by @ThatJenPerson)
2️⃣ 6️⃣ Struggles in balancing the developer advocacy aspects of collaborating in the ecosystem you're in with the obvious product overlap (by @mtaulty)