Product Hunt GKA 2022 Video Report

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Discover why 33% of video-based nominees won @ProductHunt Golden Kitty Awards 2022 and how you can use it for your business. #GoldenKittyAwards2022 🧵

I'm building @layerpath to help teams craft awesome product videos - so I took the time to check out 300+ Golden Kitty Awards 2022 nominees with video on their launch page. Check it out: 💡73 Nominees w/Video airtable.com/shrinT6tkXJahyCmY 🥇57 Winners w/Video airtable.com/shrOQQW8IQ1P2hcn9

[Categories] Besides Product Demo Video, the categories with the most listings featuring video were: Productivity: 16/17 Design Tools: 16/20 Developer Tools: 13/19 The least were Most Viral (2/10), Health & Fitness (4/11), and Innovative use of Technology (6/10). #ProductVideos

Correction: It's "173 Nominees w/Video"🙈

[Video Type & Length] Most videos featured Product Promos, averaging 2 mins and 33 seconds in length. How can you use video to showcase your products? #ProductPromos

[Video Content] Show, don't tell! 64% of companies opt for screen recordings and effects to demonstrate their product. Here's a further breakdown of video types. #VideoMarketing

[Product, Music & Voiceover] 58% of companies featured live product user experience in their videos. 73% added background music and 54% had voiceovers to amplify the content. #ProductDemos

Full PDF Report: bit.ly/video-report-pdf & Airtable Data List: bit.ly/gka-video-report Love the insights? Don't miss a beat - subscribe to future reports at layerpath.com & get notified when we launch!