Check out 7 of the most recent examples of Product-Led Storytelling from @bing @airtable @NotionHQ @intercom @tldraw @MavenHQ and @Bigin #ShowDontTell

1) @bing is now powered by @OpenAI's ChatGPT
https://twitter.com/sundarpichai/status/1622673775182626818

2) @airtable List View feature launch promo
https://twitter.com/airtable/status/1623004467326070816

3) Check out @NotionHQ's AI improvements
https://twitter.com/notionhq/status/1623085962476814336…

4) @intercom 's AI assistant launch
https://twitter.com/Padday/status/1620459754610102274

5) @tldraw latest feature launch
https://twitter.com/tldraw/status/1621577417201532929

6) @MavenHQ public launch https://twitter.com/gaganbiyani/status/1620791287682306048

#7 @Bigin 's newly launched features
https://twitter.com/Bigin/status/1620753255759503360

[Bonus] Check out my @ProductHunt's Golden Kitty Awards 2022 Product Launch Video Report 👇

https://twitter.com/iVinay/status/1618377273396334595

You can read the unrolled version of this thread here: https://typefully.com/iVinay/TZ1tuvh

7 Product-Led Storytelling Examples

Discover why 33% of video-based nominees won @ProductHunt Golden Kitty Awards 2022 and how you can use it for your business. #GoldenKittyAwards2022 🧵

I'm building @layerpath to help teams craft awesome product videos - so I took the time to check out 300+ Golden Kitty Awards 2022 nominees with video on their launch page. Check it out:

💡73 Nominees w/Video https://airtable.com/shrinT6tkXJahyCmY
🥇57 Winners w/Video https://airtable.com/shrOQQW8IQ1P2hcn9

[Categories] Besides Product Demo Video, the categories with the most listings featuring video were:

Productivity: 16/17
Design Tools: 16/20
Developer Tools: 13/19

The least were Most Viral (2/10), Health &amp; Fitness (4/11), and Innovative use of Technology (6/10). #ProductVideos 

Correction: It's "173 Nominees w/Video"🙈

[Video Type &amp; Length] Most videos featured Product Promos, averaging 2 mins and 33 seconds in length. How can you use video to showcase your products? #ProductPromos 

[Video Content] Show, don't tell! 64% of companies opt for screen recordings and effects to demonstrate their product. Here's a further breakdown of video types. #VideoMarketing 

[Product, Music &amp; Voiceover] 58% of companies featured live product user experience in their videos. 73% added background music and 54% had voiceovers to amplify the content. #ProductDemos 

Full PDF Report: http://bit.ly/video-report-pdf &amp; Airtable Data List: http://bit.ly/gka-video-report

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