Net negative MRR churn rate is the holy grail of SaaS.
We're almost there with @typefullyapp 🎉 {{ img:0bfcbb }}
It's important because it lets you escape gravity.
When selling subscriptions, you always reach a plateau.
When the number of new subscribers = the number of churned customers over a given period, you stop growing.
How do you escape that?
You escape it by selling more to existing customers → expansion revenue → net negative MRR churn.
It increases the value of acquiring every single customer. They will buy repeatedly and offset the MRR lost by churning customers.
Lots more about it in this awesome video:
youtube.com/watch?v=5RR6M_d6eKc
Francesco Di Lorenzo
@frankdilo
Co-founder @typefully and @mailbrew (acquired). Indie hacker building ambitious products.