Announcing: Marketing Like A Media Company

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I'm excited to finally launch my new course: 🎥 Marketing Like A Media Company You've probably heard that "the best marketing looks like building media company" Well, I spent the last few months studying what that *actually* looks like and how to do it.

"Marketing like a media company" represents a paradigm shift in the way we earn attention. The goal is to OWN the means of distribution. Similar to Web 1.0/2.0/3.0 eras, marketing strategies evolve as content creation and distribution get democratized. twitter.com/balajis/status/1264359909702787072

Old way: • Pay to get featured in media outlets • Pay to interrupt in feeds • Pay to get shoutouts from influencers New way: • Build/buy media outlets • Produce the content that dominates feeds • Develop influencers and media personalities in-house

The shift is happening NOW. Adapt or get left behind. twitter.com/dickiebush/status/1462783206906900491

I've been doing a deep dive on this just in the last few months, but the pieces have been coming together for years. And I'm definitely not the first to bring this concept to life. Exhibit A from @davegerhardt: twitter.com/davegerhardt/status/1255162927251968001

Exhibit B from @peeplaja: twitter.com/peeplaja/status/1313002036116549633

Exhibit C from @mwurst: twitter.com/mwurst/status/1136292895718367232

Exhibit D from @mrsharma: twitter.com/mrsharma/status/1017229817987493888

Exhibit E from @csavage: twitter.com/csavage/status/1176515065153036296

Exhibit F from @balajis: twitter.com/balajis/status/1313587476015935488

Exhibit G from @asanwal: twitter.com/asanwal/status/1475878706056994824

Exhibit H from @agazdecki: twitter.com/agazdecki/status/1475951609603493888

Exhibit I from @jayacunzo: twitter.com/jayacunzo/status/1453031667677937664

Exhibit J from @balajis: twitter.com/balajis/status/1313587476015935488

Exhibit K from @balajis: twitter.com/balajis/status/1374363031417753609

What's behind this movement? The bar for quality content raises every day. Whether that content is delivered through an ad, video, blog post, podcast, etc, doesn't matter. Customers demand BETTER. The lowest form of marketing looks and smells exactly like marketing.

This movement doesn't represent a challenge, but rather an opportunity. An opportunity to entertain, to invent, to educate. To be more *creative* rather than *exploitative.* Marketing like a media company is aligning yourself even more tightly with the interests of customers.

And that's why I went through all the trouble to create an in-depth course on what marketing like a media company looks like and how you can adopt the practices. If this concept resonates with you, it's available for @SwipeFilesco members.

Here's a link to the membership to access the course: swipefiles.com/membership

I'll be sharing a lot more on this in the coming weeks. Stay tuned. 😉