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we're in a bit of a dip in energy in week 4... it's tough!
farza's sharing a tweet from @kevvrites
but it's going to get better!
we have 10 days until demo day
it's a celebration for everyone who makes it to the end
in previous seasons we've used gathertown
but this season it'll be different
the goal of demo is to get eyeballs on what we're all working on
more details about the $100k prize format:
imagine a game show + live demo. sounds exciting!
there will be audience participation when picking the winner
the 32 finalists for Sunday will be not just be based on leaderboard stats
it's based on momentum on socials, past updates and leaderboard rank
because the leaderboard only optimizes for high growth projects
just because something isn't growing fast doesn't mean it's a waste of time
leaderboard is still a great way to get their attention!
demo day is may 20
top32 is may 21
so keep both dates free
btw the leaderboard will get updated by the end of today
now moving on to today's topic - copywriting
start w/ a basic exercise.
we're updating our numbers for this week
using the same spreadsheet from previous weeks
audience has many examples above zero - a good sign
it's amazing that the numbers are growing each week
it's beautiful to see!
it's also a powerful exercise
farza shares a good mental model:
inputs - what did you put in?
outputs - what did you get out?
examine both. if you are not happy, then iterate.
don't beat yourself up about what you did right/wrong.
just look at the inputs and outputs, without getting emotional
what is brand?
brand and copywriting are both very important.
first let's talk about brand
here's farza at 13 years old
with his youtube channel - and his brand
he wore bright colors, a bright beanie. that was his brand
now at 27 year old, not much has changed
today your brand is YOU
don't try to sound / be like other people
this is the old @_buildspace brand
it was just his personality because he was moving so fast
but from day one, copy was important
at the time, no one on the team was a designer
they didn't hire someone for design until a year ago
you're all starting somewhere
and there's nothing special to what they did
but they did focus on clear, concise communication
it was very easy to understand
and that's a lesson that @FarzaTV wants to pass on to the @_nightsweekends audience
talk to your audience like you would your friends
he was highly opinionated, just like irl
you all have the ability to write good copy
and the ability to go viral
Farza did (and still does) care about every single word
every tweet, email, copy in your product.
it is your brand
be yourself
a clear example of why this matters:
think about everything you decide to use, for example at a grocery store
if you're trying to pick from 20 types of beans and they all are the same price
how do you pick?
probably the one resonates with you. maybe it's got a nice logo
we decide to use or not things with emotions. it's not data driven
it matters to you because people are deciding whether or not to use your product
you're already doing it, so it's worth spending some time thinking about it
here's a great example from Ray @BowTiedRay
he likes the indie hacker developer vibes
@FarzaTV instantly trusts him
another example - this one isn't as good
it's hard to understand what Rox is doing
too many links
a tool:
whenever farza puts something out, he optimizes for this
try to get people to think internally: "ooh! seems cool!"
you yourself should also be reacting to the stuff you launch
a common mistake - do you ask yourself if you think it's cool?
trust yourself - you are already cool
you just need to be authentic
hard truth: a single bad sentence can turn people off
two phrases:
these were chosen intentionally
because they hate the word bootcamp. instant turn off.
think about how different these two pitches are
despite essentially describing the same thing
Farza thinks bootcamps are not cool. We don't care about the 'brightest minds'. It's not authentic to him
the second one is low ego, and true to his beliefs
the key is to be intentional
and it's the reason you all applied to @_nightsweekends
use less words. it makes the message more impactful.
it's one of Farza's big lessons from the past five years
every word matters.
examples of things you like a lot that aren't big cos
look at the things you love and study them
Farza has four things that heavily inspired @_buildspace
1/ @ycombinator's brand - it's clean and concise
2/ porter robinson's art
3/ philz coffee's casual brand
4/ everything about naruto
do this for yourself - write 4 things you love and study what you like about them
example from the audience: @Cron calendar
your brand is a remix of the things you love
you know what is cool, just examine it
any idea why there's a blue light behind farza??
b/c alterok is winning!!
go to framer.com and make an account
click 'new'
go to sections
and click on this template
a landing page has 3 things:
1/ a headline
2/ subtitle
3/ CTA - call to action
true for all products.
headline should be clear. that's the number one lesson from this lecture.
clarity wins over fancy language.
a bad example for buildspace:
next part of your landing page is your subtitle
an example from Jupiter.
this is a 10/10 for Farza b/c it's so clear
use the subtitle to explain what you're working on
finally it's about your call to action
this is the button that people click
what do you want your user to do?
we're now reviewing examples from the audience
you can watch the reply of that here - twitch.tv/buildspace
I'm dropping off now 👋