With the disruption of the supply chain, early-stage brands are seeking larger funding.
Aria Growth Partners: “Brands have become more cashflow intensive, as they have to hold more inventory & essentially tie up more cash in working capital”
glossy.co/beauty/aria-growth-partners-managing-partner-amazon-is-starting-to-become-a-much-bigger-player-in-prestige-beauty/
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A big part of how @cogsyapp is thinking about empowering brands is to help them be more agile and proactive in adapting to changes in their supply chain.
This means making growth and marketing planning part of the supply chain planning.
Our next step is to build a longer-term production plan so that brands can get a clear picture of the required sizing and timing for future purchase orders. Which in turn allows them to better negotiate with their suppliers/manufacturers.
Capital can solve many problems.
It comes at a cost though and it won't necessarily move a brand from a reactive to a proactive state.
adii
@adii
Family man, seeker and learner. 3X Founder. Now building @cogsyapp. Prev: @_cmcommerce (acq. by @CampaignMonitor) + @WooThemes (acq. by @Automattic).
