The way we shop is changing, and fast.

Today, much of the Western world relies on searching for the items they want to buy.

But what about the products that you’re not looking for, asks @conniechan?

"Discovery" of new products—and how it will lead to more conversions and fewer returns—is the future of commerce, @conniechan says.

Here's how it all works: https://a16z.com/2023/03/23/the-future-of-ecommerce/

And check out @conniechan's video explaining the future of ecommerce, on a16z's YouTube channel: https://www.youtube.com/watch?v=S230jl3HiEM

The Future of Ecommerce: Product Discovery | a16z