Pricing and packaging is one of the hardest things for companies to get right.

Today, we drop 2 pieces to help with packaging up your product and effectively segmenting your market. 👇

.@TugceErten2022, who worked on pricing at @Atlassian, @pagerduty and @FreshworksInc, explains 3 signs that a growth-stage company's pricing and packaging needs tweaking: https://a16z.com/2023/02/01/the-price-isnt-right-3-pricing-and-packaging-pitfalls-to-avoid/


And @zeyalater and @bashogry give their tips for effectively segmenting your market to give different customers what they want: https://a16z.com/2023/02/01/align-product-gtm-better-segmentation/

Pricing and Packaging