Developing a great social product can feel like trying to catch lightning in a bottle.

But once a product is out, assessing its performance—and potential—is a bit more scientific than people think, says @kirbyman01. 👇 https://a16z.com/2023/03/03/how-to-benchmark-your-social-app/

After years of leading growth at Snap and two years making investments at a16z, @kirbyman01 has formed his view about why certain products take off.

A few early data points tend to predict whether a social app will plateau at 10,000 active users or go mainstream with millions.

Here are the metrics @kirbyman01 looks for in early stage consumer social products—as well as how to measure them: https://a16z.com/2023/03/03/how-to-benchmark-your-social-app/

Benchmarking Your Social App | a16z Consumer