Product Hunt Launch Insights

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I'm launching @tryhologram on @ProductHunt @ProductHuntHi last week, it wasn't a very successful launch, but I want to share a couple of insights that I learned. #ProductLaunch #IndieHacker #BuildInPublic A serious thread 🧵

1) If you're considering launching a product to Product Hunt, you're onto something. Product Hunt is a good start if you don't have any distribution e.g. social media following, newsletter subscriber, etc. It provides you with (I would say) medium-to-high quality traffic.

2) Be prepared. If you're new to Product Hunt make sure you obsessed with every detail that Product Hunt asked, from video, first comment, product description, team member, preview image, teaser image, etc. Basically we want to increase every chance people interested in our app.

3) Consider to support each other, I know there are lots of creator in Product Hunt that is support each other and even reach out to us via LinkedIn after we launched our product. Basically they build hype to other creators/founders even before the launch.

4) From our experience with @tryhologram it brings more than 400+ views to our app based on our internal metrics. Also 70 upvotes and 17 comments. It is underwhelming tbh, but a good start for indie hacker like us.

5) The thing is the traffic is easily dissipate, so make sure that Product Hunt is not only your main distribution channel. Here's what I have the traffic is almost 20x from 20-ish to 200-ish during launch day and the second day. On the third day it dissipate.

6) As for myself I should do better on the distribution so that I'm not only relying on Product Hunt. It is also inspired me to find similar site or network where I can launch a product and get feedback from peers e.g. founders and creator.

7) I hope I know Product Hunt earlier, because it is not only good for software product launches but also for book, services, etc. I'm considering now to re-launch my mentoring services in Product Hunt.

8) Be kind. Try to response to as much comment as possible, it opens up network and more opportunity. Use the "Award" button as well to highlight comment that is standout.

9) Last but not least obsessed with every detail, be serious because launching in Product Hunt is becoming an art in it self 🙂. Also if you like my thread consider following me as I #buildinpublic the @tryhologram