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Maximizing ConvertFlow and Sendlane Integration for Conversion Campaigns

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3 years ago

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Using @yojimmykim's @Sendlane for email & SMS? You can now combine with @convertflow to run some pretty epic conversion campaigns thanks to our new integration šŸ”„ Here are three ways you can use this for better segmentation, first-party data, and store personalization šŸ‘‡
1/ Collection-based welcome offers šŸ’” Personalize your welcome popup according to the collection page a shopper is browsing. E.g: • Dining furniture = "20% off" • Couches = "$50 off" Then add to different lists or add tags in Sendlane so you can personalize your follow-ups.
We actually ran this targeted welcome offer strategy for a DTC brand to increase opt-in rates by 235% šŸ‘€ FYI there's a full breakdown of that here šŸ‘‡ twitter.com/TheMGlover/status/1633135442106408962
2/ Quiz data to personalize your Sendlane flows šŸ’” Build a product quiz in ConvertFlow, then map each respondent's answers and results to custom fields in Sendlane. You can then use the data to send more personalized email and SMS follow-ups from Sendlane.
Pranamat used this strategy to 2x email opens and click rates via ActiveCampaign. You can now do the same in Sendlane (but with SMS as well as email šŸ˜Ž) customers.convertflow.com/stories/pranamat
3/ Personalize your store using Sendlane data šŸ’” Segment subscribers in Sendlane using tags, custom fields, or segments. Then, target popups, bars & page embeds to them on your site using ConvertFlow. E.g. Create special offers that only show for returning customers or VIPs 🤩
These are just a few ideas for ConvertFlow's 2-way Sendlane integration. In short: āž”ļø Push data to Sendlane from ConvertFlow forms, popups, quizzes, etc. ā¬…ļø Use the data in Sendlane to personalize your ConvertFlow campaigns and targeting More here šŸ‘‡ convertflow.com/integrations/sendlane
Not using ConvertFlow yet? Explore our 300+ campaign and landing page templates below and get started with a free account: convertflow.com/templates
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Michael Glover

@TheMGlover

Head of Marketing @SupercycleHQ - rental for Shopify stores. Prev @ConvertFlow @Veeqo. Tweets about marketing at early stage ecommerce SaaS startups.