3 On-site Exit-Intent Plays to Reduce Abandonment

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Your abandonment strategy should be more than just email flows & retargeting ads. In fact, it should begin BEFORE people even leave your store. Here are 3 on-site exit-intent plays being run by @convertflow users to reduce: 💁 Browse, 🛒 Cart, and 💳 Checkout abandonment 🧵👇

First off, there are likely a few "common objections" shoppers have while browsing your store. You should do all you can to: 1. Identify 2. Address These objections at different funnel stages. Here's some great advice on this from @Splittestingcom 👇 twitter.com/Splittestingcom/status/1641802574981480449

Anyway, back to what's working for ConvertFlow users. We split abandonment into the three key areas previously mentioned: • Browse • Cart • Checkout The reasons people abandon at each stage are going to be pretty different. So, let's look at each one separately...

1/ Browse abandonment ❓ This is when someone is browsing your product page(s) and abandons before even adding something to cart. They've shown interest in the product, but not enough to add it to cart. Solution:

OPTION 1: Discount/Sale Reminder Popup Trigger: • Exit-intent • IF on a PDP • AND has 0 items in cart Content: • Remind of a discount/holiday sale • Use believable urgency CTA: • Product they've been looking at with ATC button Here's a template: app.convertflow.com/templates/5305

OPTION 2: "Need help?" Survey Popup Trigger: • Same as above Content: • Ask if they need help • Survey with your common objections CTA: • Different for each button (e.g. "Can't find what I'm looking for" might go to a quiz) Here's a template: app.convertflow.com/templates/5494

⚠️ Don't expect crazy high CVRs from either of these. Shoppers abandoning here are likely doing so for a more fundamental reason. BUT: We've seen some brands inc. add to carts by 30%+ 😎 So it's definitely worth a Hail Mary attempt. These people are only leaving anyway.

2/ Cart abandonment ❓ This is when someone abandons after adding an item to cart. There's a lot more interest from these people. But, something put them off before checking out. Solution:

Cart Reminder Popup Trigger: • Exit-intent • 1 or more items in cart Content: • Remind of the product & key value props • Address objections • Show social proof CTA: • Push to checkout

Check out this great example from Pandora. ✅ Image reinforces emotion ✅ Shows viewer numbers (social proof) ✅ Pushes to checkout ✅ "Find local store" addresses objection of not seeing the ring in person before buying

🚀 Here's a template you can use to build your own version: app.convertflow.com/templates/4195

3/ Checkout Abandonment ❓ This is when someone adds to cart, but then abandons after beginning the checkout process. They likely really want the product. But, something put them off right at the last minute 😢 Solution:

Talk To Us Abandonment Popup Trigger: • Exit-intent • URL contains "/your-checkout/" Content: • Lean on your support/sales team and offer a person to talk to CTA: • Click to call and/or live chat Here's a great example from a bedroom furniture company we work with 👇

Abandoning at the checkout could also be a price sensitivity issue. They really want it, but convinced themselves they can't afford it. So, you could also push any split payment or BNPL options at this point. Check out this from Nectar Sleep:

All in all, reducing bandonment is largely about: 💪 Nudging shoppers into the next action 😌 Addressing objections along the way The more holes you can plug at each step, the more checkouts you'll get at the end of it all.

That's a wrap! Want to learn how our team can help reduce abandonment as well as drive more conversions, AOV, and revenue for your ecommerce store? Head here to learn more and book a demo: pages.convertflow.com/demo