I love this product quiz from @animalbiome. It does a phenomenal job at:
š„ Answering a burning question
ā”ļø Personalizing the whole process
š” Solving a specific problem
Here's a breakdown of how it all works š
Some background context:
Animal Biome is all about animal gut health. They sell gut tests for cats and dogs as well as supplements and guidance based on the test results.
This leads us into the first thing that's great about this quiz...
š„ The burning question(s)
"Is my pet healthy? Could there be something wrong I don't know about? What preventions can I take?"
Pretty much EVERY pet owner will have these questions. The Animal Biome quiz offers to provide some answers via a simple two-minute assessment.
Another great thing about this home step on the quiz is the progress bar at the top:
Right off the bat, this clarifies that there are just a few short steps to get through.
But, it doesn't just say "Step 1, 2, 3..."
Each one has a topic. This gives me confidence that we're going to get a comprehensive assessment and reliable results š¤
Move on to the next step and we already hit another great aspect of this quiz:
ā”ļø Personalization
First thing I'm asked is my pet's name:
All of a sudden, I'm not being asked questions about A pet. I'm being asked about MY pet š»
It all makes me much more likely to continue the quiz, complete it, and (crucially) pay attention to the results.
Finally, let's talk about how the quiz:
š” Solves a specific problem
After completion, you're taken to a pretty masterful recommendation page.
Firstly, your answers are reflected back to you (confirming the problem/problems):
Then, there's effectively a personalized prescription given on exactly what to do next.
It's all about solving the specific problem brought up during the quiz.
Of course, this includes a product recommendation š
As if that wasn't enough, there are also sections with:
š¤© Reviews (personalized to come from other cat owners)
ā FAQs (to explain and overcome any common objections)
All in all, this is (IMO) a pretty epic example of a recommendation quiz done right š
And, just in case I got any pet parents interested, here's the quiz: pha.animalbiome.com/home/pet-health-assessment
Plus, here's a picture of Kali doing what she does best (sleeping) to prove that she's real š
Want to build a quiz of your own? Here's one of our many templates you can customize in @convertflow š
convertflow.com/call-to-action/product-quiz-funnel-template
Michael Glover
@TheMGlover
Head of Marketing @SupercycleHQ - rental for Shopify stores. Prev @ConvertFlow @Veeqo. Tweets about marketing at early stage ecommerce SaaS startups.