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3 AOV Boosters Currently Working For ConvertFlow Customers

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3 years ago

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Want some ideas to boost AOV? Here are three things currently working really well for @convertflow users: āœ… Quiz → solution-oriented bundle āœ… One-click "add to cart" upsell popup āœ… Free shipping progress bars Let's take a quick look at each one šŸ‘‡
1/ Quiz → solution-oriented bundle The key here is to be PRESCRIPTIVE. You need to position your quiz around a problem, then recommend bundles to solve it. Works really well in fitness, supplements, skincare, beauty, etc. Anything that has a "consultative" element to it.
šŸ’” EXAMPLE: undersunfitness.com They sell fitness resistance bands. But rather than just trying to shift individual products, they bundle items together into "programs" that address specific needs and goals. The quiz simply connects people with the right bundle:
šŸš€ Here's a template you can use to build a similar quiz: convertflow.com/call-to-action/product-quiz-funnel-template
2/ One-click "add to cart" upsell popup This is a recommendation overlay popup that triggers as soon as a shopper clicks the add to cart button:
This works well if you have products in a collection that logically go well together. E.g. furniture in a similar style, pillows to go with a mattress purchase, accessories for a laptop, etc. āš ļø Make sure you TEST this idea to ensure it is affecting rev per session positively.
šŸ’” EXAMPLE: cuddleclones.com They sell stuffed toys and memorabilia modeled on your real-life pet (really cool product FYI). If you add a golf club head cover to cart, you see this recommendation popup:
šŸš€ Here's a template you can use to launch this strategy on your store: convertflow.com/call-to-action/cart-upsell-offer-popup-template
3/ Free shipping progress bars Most stores will have a minimum order threshold before free shipping kicks in. A progress bar: 🚚 Visualizes how close someone is to free shipping šŸ’° Encourages them to add more to cart as they watch the bar increase
šŸ’” EXAMPLE: ladyboss.com They sell weight loss and nutrition supplements and I love the "double hitter" idea of their in-cart progress bar. Add $20 more to get free shipping. But get to $125 cart value and you get a bonus gift, too:
šŸš€ You can do this in ConvertFlow in multiple ways. Either embed it into your cart page, add it to a slide-in popup, or display in a sticky bar. Here's a template for the sticky bar option: convertflow.com/call-to-action/free-shipping-sticky-bar-template
If you liked this thread, you might also like our conversion roundup email newsletter. Each week, we curate some of the internet's best content to help DTC brands increase: šŸ“ˆ Conversions šŸ›’ AOV šŸ’° Overall revenue Check it out here šŸ‘‡ pages.convertflow.com/roundup
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Michael Glover

@TheMGlover

Head of Marketing @SupercycleHQ - rental for Shopify stores. Prev @ConvertFlow @Veeqo. Tweets about marketing at early stage ecommerce SaaS startups.