🤑 Discounting the Price of Your Product or Service?
Here are 3 important considerations: 👇
1. When you offer a discount right away, you signal that you don't believe your original price 🚫
2. Offering discounts attracts coupon-cutting clients; they tend to complain more frequently, require more assistance, and produce higher churn 📉
3. Offering discounts to new buyers alienates existing customers 😡
💡 TAKEAWAY: Charge what you're worth, be confident in your value, and target customers who accept your pricing
Shaun Nestor
@ShaunNestor
I help founders and cofounders navigate the complexities of running their business to find success through clarity.