My most successful startup is @ClipbotTV
It makes almost $600/month right now
Here's exactly how I got every single customer
Just enough context: Clipbot turns Twitch clips into TikToks and YouTube Shorts and uploads them automatically
Strategy #1:
Reach out to streamer friends individually and beg them to try it😂
@TheAltF4Stream @ThePrimeagen @retrommo @splashleycodes
Results: ~5 users, 2 paid
Strategy #2:
Find streamers live on twitch that had linked TikTok accounts and offer Clipbot for free
this was super scuffed and barely worked but I got a handful of new users and had the first few "word of mouth" recommendations
Results: ~8 free users
Strategy #3:
All their friends were small streamers, so I made Clipbot free for all streamers below 2000 followers
But! I added a watermark so their videos would be advertising for me
Results: ??? this was pretty much impossible to track, which was a mistake. track shit.
Strategy #4: Reddit Launch
Free customers don't get revenue, so I had to add stripe and do an official launch
Launched on /r/twitch on November 23, 2021
Streamed the launch live on Twitch all day begging people for upvotes
Results: 50(!) free trials, 11 still active today :D
Strategy #5: Tweet about price increase
$6/month just wasn't that exciting so I raised the price up to $15 (mostly because @levelsio and @AndreyAzimov yelled at me)
There aren't many twitch streamers on twitter, but there are a few :)
Results: 2 paid customers
Strategy #6: Affiliate program
People said they wanted to refer friends!
Up until literally two weeks ago, this made no money
Even big referral partnerships with streamer tools didn't end up converting
But 6 months later I got some!
Results: 4 paid customers
Strategy #7: SEO
I did some keyword research with some free tools and asked SEO people on Twitter for advice
I wrote 6 blog posts
3 about competitors vs me
2 about how to use the tool
1 just about a random twitch feature bc it had good traffic
Result: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
It took weeks, sometimes months for my blog posts to pick up, but holy shit this was the best thing I did
at this point, I would say more than 80% of my customers come from GOOGLE
that giant bump in mid-january is when I started SEO
Results: 60+ paid users, tons of free users
An important note is that customers from google came and went in a weird pattern
there was churn for sure, but also some months search traffic gave me 0 customers
other times it gave me dozens
🤷♂️
Strategy #8: Make a free tool
I made clipthat.live which lets you make twitch clips with your voice
took me 1 day to build it, and again I launched it on /r/twitch on reddit
Got ~400 upvotes, got a lot of traffic, but very little usage, and 0 conversions
Results: 💩
Now, again randomly, Clipbot is blowing up a bit
Getting a new paid user every few days :D
Some from word of mouth, others from google
Who knows!
But I have big new strategies coming up soon
I'm going to at least 5x @ClipbotTV before the end of 2022
watch me.