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Verticalized paid memberships are the new meta.
It's time to raise capital for your DAO, bootstrapped startup, or venture-backed business.
This is what the BEST web2 companies are doing to make $1m+, that you can use in web3 🧵
If you enjoy this thread, follow @NFTomics {token} & my substack tokenthreads.substack.com/ for venture capital, nfts, crypto, & macro deep dives.
{1/17}
Membership Communities have been around since the inception of the internet. However, they've moved in and out of vogue
• Early internet (paid, think .99c iTunes song)
• Mid internet (free, move to free with ads)
• Present internet (reset to premium model with a free version)
{web2 membership communities}
@thesamparr launched Hampton last week, a highly vetted membership community for entrepreneurs, founders and CEOs that costs $8,500 a year.
They received 3k applications in 24 hours = $25.5 million in potential revenue 1 yr
joinhampton.com/
{web2 membership communities II}
@lindsaykap's Chief, is the $5,800-per-year women’s networking startup, is worth $1 billion and has a waiting list of 60,000.
Quick math on 12k members = $70m in annual revenue with people as the core product.
chief.com/
{powerful unlock for web2}
This unlock or "new meta" that's coming back in vogue is extremely powerful & sticky.
There are way more paid communities out there than you'd think: tailored memberships by function, industry, interest, and even business models.
{web3 movement}
Paid membership communities have been around since the middle ages (tradesmen guilds) & in more modern times country/social clubs.
They provide:
1) introductions
2) networks
3) deal flow
4) social clout/community
Issue: not liquid/transferable/centralized
{deep dive}
Similar to SaaS models, paid membership communities (DAOs/NFTs) are possible to scale with relatively few expenses.
The hardest part is maintaining quality with growth if people are your core product.
Maintaining a responsible entry price well having liquidity.
{web3 unlock}
This is where web3 comes into play, the ability to provide liquidity / a secondary market to something as sticky as community w/ utility is a 10x improvement.
Let's look into the top communities unlocking this.👇
{@n00unsDAO}
A sub-dao of @y00tsNFT & @nounsdao w/ the hype of y00ts & builder vibes of nouns.
n00uns have found a way to bring together the greatest minds in web3 who are collectively attempting to build the next-gen of governance on @solana / @0xPolygonLabs.
Entry Price: 7E
{@BoredApeYC}
OG ETH collection, where the owner of a BAYC or MAYC NFT gets verticalized access to a variety of exclusive benefits and privileges
- members-only events (NFT NYC boat)
- merchandise drops
- new airdrops/games
- private Discord server.
Entry Price: 54E
{@degodsnft / @y00tsNFT}
Solana's #1 community who recently moved to ETH/POLY.
Each holder get access to a community of die hard collectors/events.
+ members can get involved in sub-dao's where they have access to projects, business, collections and DAO’s.
Entry: 8.4E
{@Azuki}
Azuki has created something truly incredible on the verticalization front. They have managed to build a community of integrity and helpfulness ... the utility is itself (the ppl).
+ grail owners are able to get exclusive access to some amazing sub-daos.
Entry: 15.6E
{@SolanaMBS}
Community led DAO that is noted as the "first DAO" on @solana, holders have many verticalized benefits including:
1) Access to a syndicate
2) Web3 jobs
3) IRL events / in-city meetups
There has been some recent fud, but SMB is as strong as ever.
Entry: 200 SOL
{@oogyNFT}
Oogy is a 10,000 PFP collection out of the @solana ecosystem.
‘community driven art collection’, with a central character "oogy", meaning that the team hopes to spark innovative sub-communities under it's IP.
Entry Price: 20 SOL
twitter.com/NFTomics/status/1641544536332865548?s=20