The Difference Between a Customer and a Client

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Been there, done that. I used to think all buyers were the same. Then I discovered the subtle difference between a "customer" and a "client" :

First off, let's define the two. A "customer" is any person or entity that buys from you, usually a single purchase. A "client", on the other hand, is invested in your services on a continuing basis.

The difference may seem trivial, but it's crucial for your business strategy. "Customers" buy a product. "Clients" buy into a relationship.

Let's get this clear with an example. Think of your favorite coffee shop. When you buy a latte, you're a customer.

But what about your lawyer or your RevOps consultant? They're offering a service tailored to you, over time. That makes you a client.

Understanding this helped me refine my approach. I began treating my clients with a long-term perspective, investing in the relationship.

And it paid off. Client retention increased, my reputation grew, and so did my business.

The key? Treat customers like clients. Give them reasons to invest in you beyond the product. Show them the value you bring.

In essence, move from transactional to relational. From selling a product or service to selling an experience.

So next time you approach a buyer, ask yourself: Is this a "customer" or a "client"? Make the switch. See the difference.

One last thing. Thanks for reading. 🙌 And, if you found it helpful, I hope you'll: 1. Follow me @MehulFanawala 2. Like / RT / Comment the first tweet to support my content