Start with the Customer Experience, not Service - Steve Jobs.

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"Remember Jobs’ words?" He didn't focus solely on service. The experience mattered. Discover the implications here:

Steve Jobs once said, "You’ve got to start with the customer experience and work back toward the technology - not the other way around."

The emphasis on the customer experience over the customer service is a crucial distinction that many businesses fail to make.

Service is reactive; it’s what you provide when a customer has a need. It's necessary, yes, but not a game-changer.

Experience, on the other hand, is proactive. It's the journey a customer goes through with your brand – from awareness to loyalty.

While customer service is a part of this journey, it’s not the entirety. It’s just one gear in the larger machine that's customer experience.

Let’s take Apple as an example. They've always been focused on creating an overall experience that makes customers feel special and appreciated.

From the design of their products to the atmosphere in their stores – everything is meticulously planned to enhance the customer's experience.

Apple’s service is commendable, yes, but it’s their emphasis on the customer experience that has allowed them to build a fanatically loyal customer base.

As Jobs put it, they started with the customer experience first and then worked back towards the technology.

So, if you're aiming to build brand loyalty, focus on the entire customer journey, not just the service. Aim for an experience that is memorable.

Remember, it's not about reacting to a need; it's about anticipating it. It's about creating an experience that goes beyond mere transactions.

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