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Youtube is FAKE.
That's what I thought after getting 0 views for my very first youtube shorts.
But then I saw this dude making over $200k/mo from youtube.
Without showing his face.
Here's the story:
The dude is Chems.
And he is the creator of a sneaky (and very lucrative) youtube growth model:
YTA. Aka, Youtube Automation.
I'll give you a small peek — this model makes him over $2M/year from youtube.
Here's his story and how he built his youtube empire:
Like most children, Chems was also obsessed with video games.
And he was pretty good at the endeavor.
One day, he decided to record his obsession and upload it on youtube.
He started a channel about 'Clash Of Clans' gaming videos.
What happened next is pretty mind-boggling:
At the age of 12, @chemsyoutube grew his first channel to 100k subs.
Heck, he even became one of the top 5 gamers in France.
For a 12 yo, the side hustle was pretty lucrative, he earned $1-2kmo.
@ChemsYouTube But things didn't last long.
Youtube terminated his channel.
@ChemsYouTube The reason?
Youtube's terms of service violation.
The real reason?
Big YouTubers complained he was using cheap blackhat methods and clickbait to skyrocket his growth.
But this sudden setback changed his life (for good).
It launched his career as a creatorprenuer on youtube.
@ChemsYouTube He took a year off.
Wandered the streets, spent time in the parks, and went to school as normal, but his brain was craving to get back into building his empire up.
Eventually, he did.
He was fed up with what came along with youtube success.
Fame. Recognition. He hated it.
@ChemsYouTube And that resentment led him to make this decision:
"No more face-on channels."
He kickstarted his YT journey with a faceless channel about 'Fortnite'.
He was 16 at this time.
But this time he adopted a different strategy to grow his channel.
@ChemsYouTube He didn't want to show his face in his channels and wanted to scale rapidly.
Enter — YTA.
For starters, Youtube automation is the complete or half automation of your youtube video production.
Here's what Chems did in six simple steps:
@ChemsYouTube 1. Chose an evergreen niche
2. Created a content strategy
3. Modeled high-performing videos
4. Outsourced video production
5. Leveraged end screen paid promo
6. Doubled down on what worked
There's a lot more nuance to it.
But Chems covers them to the tee on his Twitter handle.
@ChemsYouTube The result?
He made his first $100,000 at the end of that year. He was just 16 yo.
The 'outsourcing' part of the YTA model helped him to scale rapidly.
Started new channels. Scaled them.
Started new channels. Scaled them.
Started new channels. Scaled them.
He repeated this...
@ChemsYouTube English is not even his first language.
But he managed to build a youtube empire from his parent's basement.
Today he is 21.
• He owns 30 YTA channels.
• Does $2M/year in revenue.
• Has a combined 10M subscribers.
Legendary.
@ChemsYouTube Like the thread?
Toss me a follow me @Ikru84 for more stories on:
• Business
• High Performance
• Creatorprenuership
Till next time, folks. Cheers.