The Power of Subtle Integration: Reddit Avatars NFTs

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Reddit Avatars stand is probably the most successful example of crypto mass adoption. The Collectible Avatars NFTs onboarded 15.7M users to crypto without them even realizing it. A strategic move avoiding crypto jargon, showcasing the power of subtle integration: 🧵

Most crypto apps put "crypto" itself at the core of their value proposition. Not Reddit. The Avatar NFTs focus on what really matters: collecting limited series avatars, owning your collectible and freely transferring it. These are the key value propositions of blockchain.

Reddit CEO Steve Huffman told his plan is “not use any crypto words” in any of these announcements. "It just confuses people” Huffman said. “The ecosystem is so confusing. I can’t figure out half this stuff.” Lesson to all builders here.

His strategy is proving successful: There are currently 15.7M avatar NFT holders. While many received their avatars through airdrops, they had to create a Vault (crypto wallet) to participate. They now own a crypto wallet for the first time in their lives.

To put things into perspective, Uniswap has got 5.7M users, which is three times fewer than Reddit Avatar holders. Reddit Avatar onboarded more users to self-custody all the top DeFi dApps together. Although most of Reddit avatar holders don't know it yet.

Another app that I'm optimistic about is Lens Protocol. You may have heard about the owner of @music, who had his handle taken from him. Well, Lens Protocol offers a strong value proposition by leveraging blockchain & self-custody for social media to change that. twitter.com/DefiIgnas/status/1680921825927376897