How do you identify "Value Drivers"? (includes a CASE STUDY)

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Given a product org., a PMs workflow gravitates towards user centricity but what's needed for alignment is beyond just that? For instance: ➸ what role do actors play? ➸ how do value drivers play a part? Here's a CASE STUDY: #prodmgmt #valuedrivers #growth #alignment 1/n

My recent article delves deeper into highlighting the importance of identifying value drivers, cascading it & how it would help all internal teams align better if it were to be done diligently. Link here: mgmtinc.substack.com/p/identify-your-value-drivers-today 2/n

So, as is suggested, there could be multiple actors in the system. It is imperative that each and every internal team gets a hang of each of those actors & their value drivers. Let's try & build an understanding of this over a generic (non-SaaS) CASE STUDY of ACME Corp. 3/n

BACKGROUND: ➸ a garden is a great way to turn barren & empty rooftops, balconies into green patches adding to aesthetics, environmental factors, step towards sustainable living ➸ ACME Corp helps turn boring empty spaces into interesting green-patches, free of maintenance 4/n

Now, let's start over with the template & get to the details pertaining to ACME Corp.: 1) VISION the vision of the org. ought to depict something big & impactful, set in the future, like so: ➸ "Make dwelling spaces more greener fostering an adoption of sustainable living" 5/n

2) ACTORS as a portal we ought to connect quite a few actors viz: ➸ Producers / Resellers of Saplings / Seeds ➸ Gardeners ➸ Property owners 3) PERSONA we'd cater majorly to 2 owner types: ➸ B2C - individuals ➸ B2B - builders / commercial complex owners 6/n

04) VALUE PROPOSITION ➸ turn any empty dwelling space into interesting green-patches ➸ do your bit contributing towards saving the environment ➸ all that with a "ZERO EFFORT" from your side over maintenance 7/n

05) VALUE DRIVERS as is evident there are 3-4 actors here: ➸ producers of saplings / seeds ➸ resellers of saplings / seeds ➸ gardeners ➸ property owners (users) Here's a model depicting how they fit in with the workflow & where ACME Corp. figures. 8/n

Remember: each ACTOR in the system could have different VALUE DRIVERs Lets' list them out one by one: ➸ FOR producers of saplings / seeds: - "procurement value" ➸ FOR resellers of saplings / seeds: - "reseller invoice value" 9/n

➸ FOR gardeners: - "payouts" (off user calls - first set-up / maintenance thereof) ➸ FOR users: - "user invoice value" ➸ Success criteria: ("user invoice value") >>> ("procurement value" + "reseller invoice value" + "x % of payouts") where x = take rate of gardeners 10/n

05) NSM the north star would be: ➸ "no. of gardens under maintenance" We have all the data now to fill into our template. So let's just finish that final step: 11/n

Also, if you want to download the High Res template alongside the case study as a reference head over to this Gumroad link here: 3475652248832.gumroad.com/l/nmqqy Pssst: It's FREE! 12/n

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