Kids are sold energy drinks by their heroes Most of their heroes don't drink the stuff Let's explore WHY a "Red Bull of Web3" has wings and deserves more airtime:
The energy drinks market is projected to reach about US $86 billion by 2026. At $3.39 a can, that's over 25 billion units, or around 3.15 for every person on earth. Extremely competitive landscape known for bold brands, caffeine, and sugar.
But dream teams of extreme athletes are what the industry is really known for. Extreme sports have become synonymous with energy drink marketing campaigns. Whether a free-riding film or an X-games podium; loud logo'd athletes everywhere.
Red Bull are believed to spend 30-35% of their revenues on marketing each year. Extending budget industry wide, we can assume a marketing spend of up to $20 billion selling energy drinks in 2020. Top brands align themselves with extreme sports. Yet so few athletes seen sipping?
According to @generalistco, Red Bull use their marketing budget to host events, or in some cases create the sports, sponsor athletes, and even acquire sports teams. They make more than fizzy drinks. They also make HISTORY from time to time. https://www.readthegeneralist.com/briefing/red-bull
Despite many extracurricular endeavours, the only products that they manufacture continue to be their energy drinks. 7.5 billion cans sold in 2019 generated an annual revenue of $6 billion, a third of which was pumped into marketing. That's $2 billion on shilling cans to fans!
American College of Medical Toxicology found that 31% of KIDS aged 12 to 17 have energy drinks on a regular basis. I cherry picked this study to make a point, but let me speak from experience, as an avid extreme sports fanatic growing up. Extreme athletes were my HEROES.
During my teen years and into my early twenties, I was a sponsored athlete, both in skateboarding and racquet sports. One year I ran this huge fundraiser. Over 500 kids rocked up with their boards. And much to my surprise, Red Bull rocked up too – the kids actually INVITED them.
It was hot, like tropical muggy mid summer hot, in Queensland, the sunshine state. I'd already had a couple kids sent to the first aid tent who were dehydrated. So my gut told me NO caffeine right now. Asked for decaf but ended up getting an education on so-called "TOUR WATER."
Soon after, at Soundwave, I watched Alexisonfire tear it up on stage. Musicians, my idols too, were sponsored by energy drinks...chugging them down. But, they contained WATER.. Athletes and punk rockers weren't getting free fizzy. They were selling it to their fans though.
Fast forward a decade and I'm five or six years into my crypto career. Join Nouns DAO; a @dg_goens post takes me back. I think, "what if we started an extreme sports club with a pro team and we sold memberships instead of sugar water?" @Gnars_DAO was born.
Gnars DAO empowers extreme athletes to reach the people, places and things that bring out their best, via @NounsAthletes For newcomers, the term DAO stands for Decentralised Autonomous Organisation, kinda like "a community with a shared bank account."
ie. Gnars DAO is "an extreme sports club with a community managed treasury." We've already got $230k to spend on extreme athlete sponsorships; funding their travels and insuring their well-being, while fostering an engaged community of enthusiasts, who influence their heroes.
Rather than selling a consumable physical good, we sell a transferable digital asset. An NFT that grants the holder membership to a "red bull of web3" experience that's unfolding in real time – online and IRL https://twitter.com/0xigami/status/1513867823596011520
We've already signed a world champion by the way and Joe Atkinson has opened our eyes to insights we never had ourselves. There's an emerging trend where athletes are distancing themselves from products they don't believe in. But there's limited funding from products they do.
So let's set "product" aside altogether and instead focus on vibes and memes ⌐◨-◨ When @DrifterShoots says "can I get a vibe check real quick" he's tapping into a meme while finding his tribe. IYKYK etc. He knows that collectors wanna feel close to him; they want connection.
Web3 is a way to bring extreme sport fans and the athletes they idolise together. Imagine having your fave skater at the local skatepark fresh off an art collab with @fvckrender, they wanna check the vibe. CC0 and open protocols allow us to build completely new business models.
Granted, there's plenty of FUD and push back against NFTs in general. Mostly from gaming, but I'd be lying if I said that we haven't been met with skepticism. So I'm pledging that Gnars DAO will be going carbon negative using either of @withaerial or @offsetra's solutions.
Imagine an extreme sports ecosystem, where kids aren't sold caffeinated energy drinks by their heroes. One where athletes are funded by things they actually believe in, where someone's got their back when they're out of action, and where AUTONOMY elevates them. Change the game.
All we ask is that our athletes help spread the meme to proliferate Nouns. Perhaps by simply wearing some merch or going full ham creative self expression vibes. This "Nounish" work by @SeaksMr is a great example of creating on top of the Nouns protocol. https://twitter.com/gnars_dao/status/1517029280710275073
So if you're an extreme athlete, or an avid supporter, or an enthusiast, or even if you just vibe on influential subcultures... Join @Gnars_DAO and we'd gladly answer any question you might have about NFTs and Web3 etc. Or come find me at #nftnyc2022 👀 https://twitter.com/0xigami/status/1516615029122297856