A common but huge mistake many creators make on YouTube

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Today we're going to talk about a very common but HUGE mistake many creators make on YouTube (especially small creators). A thread👇

Yesterday, I was browsing YouTube and this video was recommended to me:

The content was interesting, well produced, and straight to the point. But as an analyst, something sparked my attention 🤔: the video has almost 370k views, but only 3k subscribers. Just by looking at these numbers, I knew this mistake was done. And indeed she did it.

This is her content, can you spot the mistake?

Okay, I'll give you a hint, focus on the views.

If you still don't have any clue, this is the mistake: 👉There are too many different core topics.

When you build an audience, and this is even more true if you're a small creator, you want it to be the most optimized possible around a core topic. You want this:

Not this:

Why? Because if the viewer can't figure out your content, the algorithm won't be able to make sense of your channel. If you converted the attention of a viewer, the algorithm will try to suggest him more of your content.

But if you got hooked by this:

And then you get recommended this:

You probably won't watch it. These topics are way too different to convert viewers into your audience at scale. Viewers lose interest, and the algorithm stops recommending your content at a larger scale and comes back to your small niche.

You can clearly see it translates through the numbers of her content: 🟢Core Topic 🟡Hybrid Topic 🔴Random Topic

Maybe she doesn't want her content to be focused on Obsidian only, but it's the one that blew up. 🤷‍♂️ As you can see, when she talks about it, this is where she's able to catch attention, even if it's not as much. (You can't always hit a viral video, even with the same topic)

So according to my model, I'll explain to you what happened here

She was in the survival phase and finally reached momentum. The algorithm started to recommend similar videos from her library. It was already confusing enough as it had to work with mixed topics but still figured it out.

Then she did this mistake again by uploading something completely different:

She's now back to the survival phase. The algorithm can't make sense of her content. She didn't consolidate the momentum and has now to start all over again.

If she would upload this video instead (same topic), it would probably gotten way more attention. But since the channel lost the algorithm's trust (for now), she has to hit momentum again.

TL;DR: 👉Don't mix topics or make separate channels for each one. Unless you are already very well established and earned a lot of good attention (check my mrbeast thread), start by consolidating momentum on core topics first. twitter.com/elwono_/status/1564519237577760768