✨It's Time to Modernize the Marketing Dept✨
We’ve identified 5 actions that we believe can help marketers achieve success.
🔗 wearedendro.com/modern-marketing-org
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1/5
Set marketing as the organization’s strategic heartbeat.
Companies are now leaning more heavily on the power of marketing to drive maximum business efficiency and revenue growth. As such, many CMOs & CBOs are increasing their control over strategy & operations.
2/5
Shift from volume to value-based measurement.
Many are starting to shift the focus on understanding the quality of engagement and the impact on ROI. Focusing exclusively on performance-based metrics runs the risk of missing what creates and perpetuates quality relationships.
3/5
Build on trust as the new social currency.
Building emotional responses has a 3 to 1 impact on 'intent to buy' versus what’s in the ad itself. Brands would do well to leverage this growing trust and build on it with a focus on developing and deepening emotional connections.
4/5
Leverage digital ecosystems to tap into value.
21% of CMOs say that digital marketing contributed to their company’s performance in 2022 to a high degree.
5/5
Operationalize a hub and spoke model.
Blending data and creativity continues to be the “secret sauce of the most successful brands. This requires moving to a more fluid and agile-based system with less hierarchy and more cross-team integration.
Dendro
@wearedendro
Dendro is a strategy-first brand firm for ambitious leaders, CBOs & CMOs. We help startups launch brands and established brands find their next level of growth.