B2B brand campaigns have an increasingly broader role in driving growth. @Sitecore's Paige O’Neill recommends a tech-enabled approach to #brandbuilding ➡ t.ly/X8Mj 🧵👇
80% of the research phase takes place before buyers raise a hand. A longer-term brand investment can be used to drive movement with targeted customers.
Marketers are on the front lines of #DigitalExperience #DX #CX Putting content out there allows b2b brands to get feedback quicker than anyone else in the business.
Turning customers into fans requires living your brand promises to partners, customers, and employees to elevate your brand mission and vision.
Dendro
@wearedendro
Dendro is a strategy-first brand firm for ambitious leaders, CBOs & CMOs. We help startups launch brands and established brands find their next level of growth.