A Blueprint for Winning in the Metaverse ๐๐๐
Brands that jump too quickly into the metaverse bandwagon have the potential to fall flat with consumers. In order to win with consumers, they must follow three core tenets.๐งต๐
1๏ธโฃ The experience must be additive.
Brands must think about how to translate their real-world experiences into the metaverse.
@CocaCola teamed up with @maketafi to drop a virtual vending machine into the metaverse to offer NFTs and a chance to win a branded fridge.
2๏ธโฃ The experience must be authentic.
It's becoming increasingly dangerous for brands to pile on quickly to a trend without really considering their companyโs values and connection to the issue at hand.
Ask yourself does your metaverse plan connect to your vision?
3๏ธโฃ The experience must take people somewhere theyโve never been.
Letโs expand our minds, not clutter them more.@BBC does this with #GreenPlanet -transporting you to the actual jungle to show you the critical importance of natural biomes and plant life.
The metaverse has the potential to change everything.
Looking for more on the role of attention and how the metaverse can help combat and not reinforce that underlying problem? More here -> t.ly/whtw
Dendro
@wearedendro
Dendro is a strategy-first brand firm for ambitious leaders, CBOs & CMOs. We help startups launch brands and established brands find their next level of growth.