Where do brands get the most value for their F1 team sponsorship?
Drivers race suits.
This week alone, @ScuderiaFerrari has gotten 35M+ impressions of their logo through social images/videos where the Prancing Horse showed up on @Carlossainz55 or Charles's race suit. #MonacoGP
@ScuderiaFerrari @Carlossainz55 @F1 @Charles_Leclerc Reporting is so important to partnerships. Being able to see how far your dollar is going on digital assets helps tweak strategies, logo size, types of content, etc.
You'll see here that Ferrari is also getting a lot of screen time, over 82 minutes worth. #F1 #SportsBiz