1/ “Airdrops” are not unique to Web3; throughout much of Web2 tech history, early-stage companies incentivized early adopters of their platforms.Â
For instance, @PayPal notoriously paid people $10 to use and invite others to the platform.
2/ But unlike Web2, token airdrops aren’t just about rewarding early users— they decentralize governance and build a bought-in userbase that can evangelize new products.
So how do we ensure fair and strategic distribution? 🤔
3/ In their latest @PanteraCapital Research Lab study, @stephensonhmatt and @0xallyzach reveal some fascinating insights about crypto users' behaviors. 🧑‍🔬Â
We found that crypto users show a high present bias (β ~0.4) and a low discount factor (δ).Â
What does this mean?
4/ Present bias refers to a strong preference for immediate rewards over future benefits
Low discount factor indicates extreme impatience—future rewards are perceived as useless vs. present ones
Our study highlights that these behaviors are pronounced in the crypto market
5/ Evidently, crypto users are impatient and lean towards immediate gratification. In other words, they prefer “quick wins.” 💸
Recognizing this has big implications for crypto teams who seek to align long-term goals while catering to the crypto community.
Stay up to date with the latest research from @PanteraCapital Research Lab by following our Head of Research, Matt Stephenson @stephensonhmatt and Research Engineer, Ally Zach @0xallyzach