Most rebranding is done at the wrong time for the wrong reasons.
Here are 3 vital signs you can't afford to miss.
Critical for startups
1/ The market has changed
Sometimes things are out of your control.
• A new competitor arrived
• There is an unexpected new trend
• New laws have changed how you can work
It's hard running a business.
Not everything is in your control all the time.
When the market moves and causes an earthquake in your business.
It could be time for a change.
2/ You have changed
A lot of startups rush their branding and focus on proof of concept and R&D.
This is ok.
But when the business is growing fast it could be time to redefine your brand strategy and design a new visual identity.
This will only help your growth in the long run.
3/ Damage Limitation
Sometimes it requires dramatic change when the shit hits the fan.
A rebrand won’t save a business that has fundamental issues with its product or services.
A rebrand must be part of a larger strategy to be better.
More of a holistic approach.
But when it's done right a rebrand can really show people that you're different.
You have addressed your shortcomings and things have changed.