The concept of "dogfooding".
An often overlooked term while building anything.
(1/n)
I personally came across this term an hour ago while I was reading the JD of a product manager role at @Meesho_Official.
Ended up Googling it and then went down a rabbit-hole.
(2/n)
The term comes from a 1976 TV ad for Alpo dog food FT. In the ad, the actor feeds Alpo to his own dog.
Since then it’s become the symbol (and the namesake) for trialing a product internally before it goes to market.
youtube.com/watch?v=cHUMaKWgfS0
(3/n)
Now, why would a company “eat their own dog food?”
For starters, it helps them sort out bugs.
And additionally, it's important for every stakeholder to understand what are they building.
And I wouldn't buy my parachute from someone who wouldn't use it themselves.
(4/n)
This graphic by @centrecode shows how "dogfooding" was standardized as a concept throughout history.
(5/n)