Tips for crypto Head of BD doing cold outreach on Discord/Twitter/Linkedin

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1️⃣ Do some research on what the company is doing and offer a concrete way that you can help them with something. I can’t stress enough that if it’s hard to see a win-win situation, there is 0 chance that someone will even reply to you.

2️⃣ Cut BS. Most of the time, people in crypto are busy doing their own thing. Very slim chances that someone will jump on a 30 minutes call with you to hear your boring sales pitch, or looking for:

💡 Possible synergies(I'm not wasting my time thinking about how to buy your product)
💡Partnership opportunities(I don’t give a fuck about you unless you are Coinbase. How does this benefit me or my project?)
💡 A way to collaborate(9 out of 10 there is no meaningful way)

💡Chat about your product(I'm busy with other things to do, and I don’t care about your product unless you are paying me to listen to you)

3️⃣ Make sure that it is an equal win-win situation.

Building some custom integration with your project that will take 40 person-hours to build and maintenance of this piece of code till the end of time in return for the mere retweet of an announcement on your Twitter with 100k followers and 50 views doesn’t sound like a good deal.

4️⃣ Make it concise. The longer your message, the fewer chances are that people will actually read and reply to it. 1-3 sentences are the best size.

5️⃣ Don’t be an attention-craving bitch. Never send the same message to the person on multiple channels. If I see the same message in my email, LinkedIn and Twitter, I’d rather press block and carry on.

6️⃣ Relevance: Make sure your message is relevant to the recipient's business or project. Don’t be that guy who tries to sell solar panels to a remote-first company. Do your damn homework and research.

7️⃣ Ditch Calendly and scheduling in your opening message. Very few people want to call you immediately, and in most cases, prefer to chat by email or telegram.

8️⃣ Have a clear call to action. What do you want from me? Often cold emails are so vague that I have a hard time finding what you want.

Try to answer: who are you, what do you want, and how it benefits my business or project? If it’s not clear from your message, most likely, I'd press spam, and carry on.