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I’ve seen countless entrepreneurs build their brands.
But 97% of them are failing at it.
Here is exactly what they’re doing wrong, and how you can do it right 👇
If entrepreneurs make a mistake, it will fall into one of these buckets:
Poor Mindset
Poor Decision-Making
Poor Business Acumen
Poor Marketing Strategy
Poor Leadership
Poor Personal Philosophy
Poor Social Etiquette
Poor Design & Innovation
Let's go in order, shall we?
⸺POOR MINDSET⸺
❌ They think branding doesn't matter.
✅ Brand equity multiplies over time. It won't accrue if you don't start now.
❌ They think branding is too expensive.
✅ Your brand is an asset. Strategy and design is an investment. Do it accordingly.
❌ They think branding is a selfish activity.
✅ Branding is building a relationship. Your audience won't perceive you otherwise.
❌ They think it's about getting more $$$
✅ Branding is about relationships first, so you must give first to create more of them.
❌ They think everyone's their audience
✅ If you don't target who you're talking to, you're resonating with no one at all.
❌ They think everyone will love them
✅ Good branding gets you the attention of the right people. Not everyone.
⸺POOR DECISION-MAKING⸺
❌ They're subjective rather than objective
✅ Allow the audience to help you make objective branding and marketing choices.
❌ They don't validate their ideas
✅ Your mom or colleagues won't tell you if your idea hits a deep market problem.
❌ They don't define their focus
✅ If you want people to remember you, help them to think of one thing only
❌ They are too narrow to grow
✅ Choose a niche where there is proven success or make it culturally relevant
❌ They don't protect their time
✅ Nothing will build itself if you get distracted and don't block off time to do it.
❌ They hide behind their calendar
✅ Audience relationships won't get built if you're not out there building them.
⸺POOR STRATEGY⸺
❌ They don't use themselves to market
✅ Remarkable brands have a more remarkable personal brand behind them.
❌ They don't reward their audience
✅ Platforms make attention a commodity. Stand out & treat that attention uniquely.
❌ They overlook their competitors
✅ Taking note of what's happening in your niche assures you won't lag behind others.
❌ They copy their competitors
✅ The fastest way to become irrelevant is to become a copy. So, when they zig, zag.
❌ They expand their brand too soon
✅ Stop offering all types of things. You'll dilute your focus and people's attention.
❌ They jump into marketing too fast
✅ Creating a brand strategy first is the best way to be effective in marketing.
⸺POOR LEADERSHIP⸺
❌ They rest on their laurels & credentials
✅ Don't use jargon. Don't flaunt how great you are. No one's a hotshot forever.
❌ They feel shy to "show off" their wins
✅ You accomplishments are social proof. Learn to insert them appropriately.
❌ They persecute or bully others
✅ Good branding can be polarizing. But good branding is never bullying.
❌ They never take a stand for anything
✅ Values, beliefs and principles is an indicator of a solid brand with boundaries.
❌ They avoid tough conversations
✅ Sticking to biz ops indicates you're either not self-aware or want to hide.
❌ They're too political and divisive
✅ Knowing what you stand for is great, but at some point it can work against you.
❌ They ignore employee behavior
✅ If you aim to lead a market, know what's happening on the ground in your company.
❌ They give everyone a say in the brand
✅ The quickest way to water down your brand is to pull it apart from its core being.
❌ They overlook their network and friends
✅ Networks trigger opportunities and growth. Partner well and continuously.
❌ They don't adapt their message to the times
✅ To stay current, messaging needs to shift and change to be heard.
⸺POOR PERSONAL PHILOSOPHY⸺
❌ They don't share their own story
✅ Brands are built by those who lead them. And people want to know the leader.
❌ They lack a focused & consistent message
✅ You build a devoted following fast when you clearly say what you're about.
❌ They don't have a shared vision
✅ Your audience wants to go places. Share a place they can see going with you.
❌ They don't have ambitious goals
✅ Attention is generated when worthwhile goals have a specific outcome to track.
⸺POOR SOCIAL ETIQUETTE⸺
❌ They hide their personality and fun side
✅ Human bonding occurs when we show who we are and let our character shine.
❌ They lack intention when posting online
✅ Give people a reason to follow you by sharing exactly what you'll contribute daily.
❌ They don't alert the audience of change
✅ Changing your identity without notice causes confusion. Inform your following.
❌ They don't engage with others
✅ Bots spit out content. Humans engage with it. Show you're human from time to time.
⸺POOR DESIGN AND INNOVATION⸺
❌ They don't use striking visuals
✅ People's eyes glaze over if nothing strong or unique is catching their eye
❌ Their visuals don't align with their brand
✅ If you're a modern brand, you won't give that vibe off with traditional aesthetics
❌ They assume design is enough branding
✅ Looking cool or flashy merely grabs eyeballs. Keeping it means you deliver value.
❌ They don't constantly innovate
✅ Doing what's always worked is a great way to die a slow death. Stay on your edge.
Whether you're seasoned or starting out...
You'll want to steer clear of making these mistakes when building your brand.
→ Want a bit more explanation?
Take a listen to one of my most popular spaces to date and hear for yourself 👇
twitter.com/i/spaces/1mnxedALErrJX