I create tons of content every week on a variety of platforms and I can say this...
Being a creator is tough, but not complex.
Let me crack the code for you:
→ Work on your mindset
You should know now...
You're on the long road
There is no instant gratification
Some people might go viral quickly
But all of us have to stand the test of time
Move away from the consumer mindset
Stop being reactionary
Build the skills instead
→ Be consistent
That's it. Just do it.
Stop whining. Stop crying.
Focus on what you can control
Scale what works and build your systems
Consistency beats out talent and intensity
Consistency is being fair to others
Stop whining. Stop crying.
Be consistent
→ Know why you create
You need to have a reason for doing this
Too many people get starry-eyed
And get burned out
• Define why you're here
• What you're trying to build
• How you want to get there
• And what you won't put up with
Name what drives you and go after it
→ Stop burning out. Be resilient instead.
Getting tired?
It means you don't love what you do yet
It's simple: Detach.
Instead, be obsessed with getting better
And once you're good, get better than that
There's always room for improvement
Success comes in iterations
→ Make more first, then reduce to quality
Too many creators want recognition out of the gate
But they don't put in the necessary consistent output to get there
You must focus on quantity first
Make more. Tear it apart. Make it better.
Let the quality come to you with labor
→ Figure out the value you offer
Among a sea of creators that are flooding the Internet every day
You need to have a unique differentiator
How is your content different?
What makes you the best person to say it?
Explore and experiment with unique ways of sharing that value
→ Niche yourself before you wreck yourself
No one knows you
We don't care about all the funny labels you put on yourself
State in your bio *exactly* how you can help
Convey the value that you provide
Position yourself accordingly
Pick a focus, and go HAM in filling it
→ Know who you're talking to
Your audience isn't "everyone"
People have preferences
Do you want to cater to everyone's preferences?
Because that's the definition of insanity
Know your audience by getting specific
If you speak to one person, you speak to them all
→ Stop trying to go viral. Find what works.
First, find what's authentic to you
• Topic
• Format
• Medium
Second, build up some cred in the space
• Knowledge
• Entertainment
• Stories
Third, add your personality to the mix
• Strengths
• Beliefs
• Fun
Be true to you
→ Balance short-form and long-form
Some people will be better at one
But both have their benefits
Short-form is easy to digest and gets your name out there
Long-form takes more time and effort but is for your true fans
A combination of both are killer to growth
→ Have a plan of attack
Everything comes down to metrics
• Frequency
• Impressions
• Engagement
• Shares
• Clicks
• DMs
Pick one success metric (frequency first)
And drive towards it
Don't be a deer in the headlights
Have goals
→ Create a content arsenal
This is a "swipe file"
A database of inspiration
• Keep what you love
• Keep what works
• Keep what influences you
• Keep what caught your attention
Then save it in the database
Start from abundance when you're coming up with ideas
→ Find a community of creators
Creators who work solo will grow slowly
Creators who join a group will grow fast
There's always a benefit in being with others who can exchange information of what's working and not
At the speed of your Discord server 👾
twitter.com/sanathemonster/status/1486729837322530819
→ Let other creators tear your work apart
Look, you are not your ideas
You are not your work
You can get credit for the creativity
But if you can't separate yourself from what you do, you will cower from reality
Let top creators tell you what's not working so you improve
→ Create self-imposed deadlines
Want to create that video, thread, product?
It won't create itself
Put things on the calendar
If you don't do this, what will happen?
Put self-imposed costs if you have to
Want to buy someone else a $5 coffee instead?
No? Then do the work
→ Schedule your content in advance
Flying by the seat of your pants doesn't work long term
If you want to be an entrepreneur...
You need to protect your time and build systems
If you think in advance and understand your creative energy and strategy
Batch your content ahead
→ Never stop getting better at your craft
The moment you stop improving
Is the moment you start dying
Improve your
• skills
• format
• work ethic
• knowledge
• value offer
• value delivery
Always create with intention & innovation
twitter.com/sanathemonster/status/1516416743736057856
→ Network
That's it. Talk to people. Make friends.
Yes, shy introverts, you too.
Reach out to top creators
Engage with their content
Try to collaborate with them
The longer you take to do this
Again, the longer you take to grow
twitter.com/sanathemonster/status/1532711342129369088
→ Recreate and repurpose what does well
Just because you made it once,
Doesn't mean you can't make it again
90% of your audience hasn't seen it
90% of people don't even remember it
Make tweaks. Do a variation. Elaborate.
Give people more of what they want.
→ Build your personal brand
I don't care if you're shy
If you're anonymous
If you're special
Show up
Be you
Define your value
Stand for what you believe in
Your voice is part of the reason for being online
Unleash it, again and again
Your favorite creators can make it look easy
But they worked to get to where they are
If you're still getting crickets on your content
Find more actionable tips here 👇
twitter.com/i/spaces/1nAKEYpbWrRKL