How to Crack the Creator Code

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I create tons of content every week on a variety of platforms and I can say this... Being a creator is tough, but not complex. Let me crack the code for you:

→ Work on your mindset You should know now... You're on the long road There is no instant gratification Some people might go viral quickly But all of us have to stand the test of time Move away from the consumer mindset Stop being reactionary Build the skills instead

→ Be consistent That's it. Just do it. Stop whining. Stop crying. Focus on what you can control Scale what works and build your systems Consistency beats out talent and intensity Consistency is being fair to others Stop whining. Stop crying. Be consistent

→ Know why you create You need to have a reason for doing this Too many people get starry-eyed And get burned out • Define why you're here • What you're trying to build • How you want to get there • And what you won't put up with Name what drives you and go after it

→ Stop burning out. Be resilient instead. Getting tired? It means you don't love what you do yet It's simple: Detach. Instead, be obsessed with getting better And once you're good, get better than that There's always room for improvement Success comes in iterations

→ Make more first, then reduce to quality Too many creators want recognition out of the gate But they don't put in the necessary consistent output to get there You must focus on quantity first Make more. Tear it apart. Make it better. Let the quality come to you with labor

→ Figure out the value you offer Among a sea of creators that are flooding the Internet every day You need to have a unique differentiator How is your content different? What makes you the best person to say it? Explore and experiment with unique ways of sharing that value

→ Niche yourself before you wreck yourself No one knows you We don't care about all the funny labels you put on yourself State in your bio *exactly* how you can help Convey the value that you provide Position yourself accordingly Pick a focus, and go HAM in filling it

→ Know who you're talking to Your audience isn't "everyone" People have preferences Do you want to cater to everyone's preferences? Because that's the definition of insanity Know your audience by getting specific If you speak to one person, you speak to them all

→ Stop trying to go viral. Find what works. First, find what's authentic to you • Topic • Format • Medium Second, build up some cred in the space • Knowledge • Entertainment • Stories Third, add your personality to the mix • Strengths • Beliefs • Fun Be true to you

→ Balance short-form and long-form Some people will be better at one But both have their benefits Short-form is easy to digest and gets your name out there Long-form takes more time and effort but is for your true fans A combination of both are killer to growth

→ Have a plan of attack Everything comes down to metrics • Frequency • Impressions • Engagement • Shares • Clicks • DMs Pick one success metric (frequency first) And drive towards it Don't be a deer in the headlights Have goals

→ Create a content arsenal This is a "swipe file" A database of inspiration • Keep what you love • Keep what works • Keep what influences you • Keep what caught your attention Then save it in the database Start from abundance when you're coming up with ideas

→ Find a community of creators Creators who work solo will grow slowly Creators who join a group will grow fast There's always a benefit in being with others who can exchange information of what's working and not At the speed of your Discord server 👾 twitter.com/sanathemonster/status/1486729837322530819

→ Let other creators tear your work apart Look, you are not your ideas You are not your work You can get credit for the creativity But if you can't separate yourself from what you do, you will cower from reality Let top creators tell you what's not working so you improve

→ Create self-imposed deadlines Want to create that video, thread, product? It won't create itself Put things on the calendar If you don't do this, what will happen? Put self-imposed costs if you have to Want to buy someone else a $5 coffee instead? No? Then do the work

→ Schedule your content in advance Flying by the seat of your pants doesn't work long term If you want to be an entrepreneur... You need to protect your time and build systems If you think in advance and understand your creative energy and strategy Batch your content ahead

→ Never stop getting better at your craft The moment you stop improving Is the moment you start dying Improve your • skills • format • work ethic • knowledge • value offer • value delivery Always create with intention & innovation twitter.com/sanathemonster/status/1516416743736057856

→ Network That's it. Talk to people. Make friends. Yes, shy introverts, you too. Reach out to top creators Engage with their content Try to collaborate with them The longer you take to do this Again, the longer you take to grow twitter.com/sanathemonster/status/1532711342129369088

→ Recreate and repurpose what does well Just because you made it once, Doesn't mean you can't make it again 90% of your audience hasn't seen it 90% of people don't even remember it Make tweaks. Do a variation. Elaborate. Give people more of what they want.

→ Build your personal brand I don't care if you're shy If you're anonymous If you're special Show up Be you Define your value Stand for what you believe in Your voice is part of the reason for being online Unleash it, again and again

Your favorite creators can make it look easy But they worked to get to where they are If you're still getting crickets on your content Find more actionable tips here 👇 twitter.com/i/spaces/1nAKEYpbWrRKL