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Dead Cat Strategy

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4 years ago

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#DeadCatStrategy - did you know that the dead cat stategy, also known as #deadcatting, is the political strategy of deliberately making a shocking announcement to divert media attention away from problems or failures in other areas. 1/3
There is one thing that is absolutely certain about throwing a dead cat on the dining room table – and I don’t mean that people will be outraged, alarmed, disgusted. That is true, but irrelevant. 2/3 source: en.m.wikipedia.org/wiki/Dead_cat_strategy
The key point, is that everyone will shout, ‘Jeez, mate, there’s a dead cat on the table!’ In other words, they will be talking about the dead cat – the thing you want them to talk about – and they will not be talking about the issue that has been causing you so much grief. 3/3
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Rajesh Soundararajan

@rajeshsound

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