These days, almost everyone has an @Uber/ @Olacabs sad story - destination cherry-picking, cancellations, refusal to switch on AC, surge pricing or cash payment only.
Despite investing billions of dollars in the Indian market, these unicorns have still not been able to fix customer experience at scale allowing competitors like @BluSmartIndia to emerge.
Leaving behind the asset-light model championed by Uber, Blusmart has taken the asset-heavy approach to control the customer experience.
With its brand-new electric cabs, BluSmart has been a social media darling - everyone is gushing about its top-class customer service.
If you have been to the Delhi or Bangalore airport recently, you would have seen their signature @TataMotors cabs zipping around.
In this week’s Weekly Olio, we take a look at BluSmart’s approach to winning the ride-hailing market with mighty allies - @bp_plc and @reliancejio.
The newsletter also includes @Twitter thread by @aditya_kondawar highlighting the journey of Lijjat Papad.
Read here to find out more - weeklyolio.substack.com/p/weekly-olio-5
Peeyush Jain
@peeyushjain2020
Building @tata_neu Prev at @ShopeeSG and @BainIndia Alum @iimb_official and @iitroorkee Newsletter @ http://weeklyolio.substack.com Views are personal